This is the second such email I have received recently. Seems legit but I don’t recognize the domain in the link to sign, and it seems like the people who make Firefox would know that the people who use Firefox would be hesitant to click. IDGI. Anyone else getting these?

Edit 2024-04-10: Got a new email today and it appears all the links now go to links dot mozilla dot org. I won’t flatter myself that this post had anything to do with that, but maybe the same thought occurred to someone at Mozilla. Nice. ✌️

      • slazer2au@lemmy.world
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        7 months ago

        Their marketing email provider rewrites the links to know who clicks on the links. Makes giving feedback to Mozilla more accurate so they can give open vs link click ratios.

        • sgibson5150@slrpnk.netOP
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          7 months ago

          I get the purpose and utility to Mozilla but I feel like the average FF user is more likely to ignore that link and hence the email.

          • PeachMan@lemmy.world
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            7 months ago

            Right, I understand that there are decisions that marketing teams make to make their email campaigns more seamless. But there are also ways to do this campaign while maintaining some transparency and making it clear that Mozilla is, in fact, the sender. I would expect that from Mozilla, but unfortunately they didn’t do that here.

      • Onno (VK6FLAB)@lemmy.radio
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        7 months ago

        That domain appears to be associated with createsend who do bulk email.

        I’m guessing that it’s used to track who is clicking on a link.

        I agree, seems a bit off for Mozilla to use such a process, but getting emails from the sender to each recipient is no longer trivial if you’re doing it in bulk.

        • sgibson5150@slrpnk.netOP
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          7 months ago

          That’s a great point. I helped set my employer up for a campaign once. Can’t have too many hyperlinks, can’t use certain words like “free”, and IIRC can’t use a domain in links that doesn’t match originating domain. Too many points against and the destination server chucks it in the bin.

    • Bitrot@lemmy.sdf.org
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      7 months ago

      The Foundation cannot legally focus on the browser since they made a for-profit subsidiary for that purpose.

    • LWD@lemm.ee
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      7 months ago

      Mozilla is part political advocacy group. This is part of the Mozilla Manifesto Pledge for a Healthy Internet:

      We are committed to an internet that elevates critical thinking, reasoned argument, shared knowledge, and verifiable facts.

      BTW, if you donate to Mozilla, your money goes to this.
      Not Firefox development.
      This.

      Ironic because Mozilla subsidiaries break several of their principles now. Thanks to FakeSpot alone:

      • They now sell user data to advertisers (Principle 4)
      • They are using that data to build a price-checker into their browser that biases sites of its choosing (Principle 5)
      • The selected sites are the biggest hubs of centralized commerce in the US (Principle 6)
      • Nobody in the community was consulted about this or even requested it (Principle 8)
      • jet@hackertalks.com
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        7 months ago

        100%

        They’re advocating for moderation of the internet, Shadow banning of wrong think, it’s antithetical to a free and open communication system.

        They want to create a platform where essential authority decides what’s true, and what’s acceptable, and everything else just silently disappears into the void. Sure at the beginning, the " right people" Will run the system. But give it 5 to 15 years and the wrong people will kill public discourse on any critical conversation

    • ChicoSuave@lemmy.world
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      7 months ago

      They aren’t. You misunderstand the point. Private interests are using media to skew the behavior of the people ingesting that media. Another business is asking a third party to act on behalf of the affected demographic because of the infectious and addictive nature of the media. It is hard to compel people to quit something that makes them want more of it. So this is a call to action to stop being abusive towards people.