The difference back then was Netflix launched steaming was that it was free extra money for TV producers. Cable subs were strong and the TV providers were happy to take extra cash from Netflix to let them stream. Netflix income was icing on the cake. As people cut cable out, streaming is the cake. So you need to charge the price of the cake. There was never an end game where streaming would be cheaper than cable. It was a change of pipes to deliver the content, but was not intended to change the value or cost of TV.