Companies may unintentionally hurt their sales by including the words “artificial intelligence” when describing their offerings that use the technology, according to a study led by WSU researchers.

researchers conducted experimental surveys with more than 1,000 adults in the U.S. to evaluate the relationship between AI disclosure and consumer behavior

The findings consistently showed products described as using artificial intelligence were less popular

“When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,”

  • cmnybo@discuss.tchncs.deEnglish
    16·
    3 months ago

    I would be more worried about that fact that the AI enabled device likely needs an internet connection to function. That means the manufacturer can take away features or brick the device whenever they want to.

    • Hirom@beehaw.org
      10·
      3 months ago

      That’s true. “AI-enabled” is usually a hint of over engineering and unnecessary collection of data.