Companies may unintentionally hurt their sales by including the words “artificial intelligence” when describing their offerings that use the technology, according to a study led by WSU researchers.

researchers conducted experimental surveys with more than 1,000 adults in the U.S. to evaluate the relationship between AI disclosure and consumer behavior

The findings consistently showed products described as using artificial intelligence were less popular

“When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,”

  • Kissaki@beehaw.orgOPEnglish
    10·
    3 months ago

    How does it determine better results? oO

    That’s the problem with most marketing. Unspecific, raising questions rather than answering them. Being vague and only positive-formulated rather than presenting information.

    • Skunk@jlai.lu
      10·
      3 months ago

      I mean, they wrote “learn” with quotation marks so… 🤷🏻‍♂️