But here’s the question: does it cost Apple $20 to make a cable? I seriously doubt it. It probably costs them closer to 20 cents per cable. So in reality, they now make approximately $20 more from every sale than they did before.
Sure, not everyone is buying a cable with every phone. But cables get lost, they wear out, they get stolen by your kids to charge their iPhones because they broke theirs, they get chewed up by pets, etc.
And you can bet your ass that, just like any other high-margin item, the people in the Apple store are gonna be incentivized like hell to get every customer to buy a cable with their phone whether they really need it or not:
Do you have a charging cable?
Is it an Apple cable?
Are you sure you have one that’s USB-C and supports USB Power Delivery?
And it’s not worn out?
You say your dog chewed on it a little but it’s mostly intact and still works?
Well, I’d recommend getting a new one anyway.
Yeah you can get your own if you want but it’s best if you get an Apple cable.
OK great, that comes out to $820 total. And do you want to insure your phone for $5 a month?
Adjusted for inflation, last years 15 was $827.
The base 16 is $800 and a separate USB C cable from Apple is about $20 for 1m and $30 for 2m.
So, if you buy a phone and cable, you’re spending about as much as you did last year, adjusting for inflation.
I don’t know why I just wasted all that time calculating that. I need to get a life.
But here’s the question: does it cost Apple $20 to make a cable? I seriously doubt it. It probably costs them closer to 20 cents per cable. So in reality, they now make approximately $20 more from every sale than they did before.
Sure, not everyone is buying a cable with every phone. But cables get lost, they wear out, they get stolen by your kids to charge their iPhones because they broke theirs, they get chewed up by pets, etc.
And you can bet your ass that, just like any other high-margin item, the people in the Apple store are gonna be incentivized like hell to get every customer to buy a cable with their phone whether they really need it or not:
The removed the cable from the box of the AirPods 4, not iPhone.