Advertising will not improve unless we address the underlying data sharing issues, and solve for the economic incentives that rely on that data.

thanks to Mozilla for assuming the responsibility of improving advertising

We can’t just ignore online advertising — it’s a major driver of how the internet works and is funded. We need to stare it straight in the eyes and try to fix it. For those reasons, Mozilla has become more active in online advertising over the past few years. - MARK SURMAN, PRESIDENT, MOZILLA source

if we stay with that metaphor of “We need to stare it straight in the eyes and try to fix it”, it’s not difficult to imagine Mark and Mozilla being swallowed by the monster he’s “staring straight in the eyes” :/

i hope they can filter the shit Mozilla will include in Firefox from mull and mullvad