The only apology I or most others will accept is emptying out their exec suite, because those are the people who lobbied for and enacted these changes. If the exec suite doesn’t change, it just means they’re waiting for a more opportune moment to try the same strategy again.
But the thing is that they’ve consciously fucked over, like, all of their developer partners. It was an idiotic and capricious business decision if you actually understand how the gaming industry works.
People will refuse to do business with them going forward, because their current exec team (and let’s be real: they’re not going anywhere) has demonstrated that they have zero compunctions about unilaterally pulling the rug out from under business partners who thought they had a reasonable contract around their use of Unity’s platform and services. Unity’s leadership has demonstrated a willingness to engage in a level of unpredictability that will absolutely make developers and studios look elsewhere.
You’re entitled to your opinion of course, but I disagree, and pretty strongly at that.
Businesses - and I mean literally anything one could classify as a business - depend on well-written contracts to be able to function efficiently and consistently. Unity, by unilaterally making sweeping (and importantly, retroactive) structural changes that impact ALL of their customers, has now broken that cardinal rule of business: they’ve shown that their leadership is willing to make chaotic, poorly researched and understood, and harmful (to their customers) changes at the drop of a hat, with zero consultation or advance notice. Unity has introduced unpredictability in a business context where other parties require predictability. I am entirely serious when I say that I expect Unity to die (largely because the exec team is definitely not going to be sacked).
The only apology I or most others will accept is emptying out their exec suite, because those are the people who lobbied for and enacted these changes. If the exec suite doesn’t change, it just means they’re waiting for a more opportune moment to try the same strategy again.
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But the thing is that they’ve consciously fucked over, like, all of their developer partners. It was an idiotic and capricious business decision if you actually understand how the gaming industry works.
People will refuse to do business with them going forward, because their current exec team (and let’s be real: they’re not going anywhere) has demonstrated that they have zero compunctions about unilaterally pulling the rug out from under business partners who thought they had a reasonable contract around their use of Unity’s platform and services. Unity’s leadership has demonstrated a willingness to engage in a level of unpredictability that will absolutely make developers and studios look elsewhere.
Removed by mod
You’re entitled to your opinion of course, but I disagree, and pretty strongly at that.
Businesses - and I mean literally anything one could classify as a business - depend on well-written contracts to be able to function efficiently and consistently. Unity, by unilaterally making sweeping (and importantly, retroactive) structural changes that impact ALL of their customers, has now broken that cardinal rule of business: they’ve shown that their leadership is willing to make chaotic, poorly researched and understood, and harmful (to their customers) changes at the drop of a hat, with zero consultation or advance notice. Unity has introduced unpredictability in a business context where other parties require predictability. I am entirely serious when I say that I expect Unity to die (largely because the exec team is definitely not going to be sacked).
Removed by mod