Mastodon has been around since 2016 and has 804k MAU.
The platform has 57 third party apps.
The platform is decentralized and has community ran servers.
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To paraphrase my opinion from back then:
- Easier onboarding, and a familiar, easier UX
- customizable feeds you can subscribe to + starterpacks instantly give you full timelines and people to follow (and followers, if you’re in many starter packs)
- better discoverability, and therefore higher engagement
- stacking moderation and excellent security features (e.g. detachable quote boosts, “the nuclear block”)
- many users who tried Mastodon first had bad experiences with “HOA”-like behavior and over-enthusiastic mods
What is HOA?
Personally, I’m excited there’s a decentralized option that’s super popular. Yes, relatively very few run their own PDS, but if the main bsky instance becomes a problem for anyone, people can easily migrate.
It’s not just data ownership either; The AT protocol supports community-built algorithms, relays, and app views.
I wouldn’t say it’s truly decentralised in its current state.
The whole thing’s just a scam to off-load data storage costs to super-users. It’s sad that people are excited about it.
Because it pretends to be different to the centralised corporate social media platforms, whilst giving the cohesive experience of a centralised platform
Best answer yet IMO. The cohesive experience is essential to the branding, and low threshold for entry.
You have to understand we are not normal users. Anyone even remotely interested in federated software are not normal users.
Bluesky may not have 57 third party apps and that’s why people are flocking to it. It’s easy. The signup process through the app involved no selecting of servers, no understanding of what it actually is under the hood, and users are greeted by a default algorithm that feels very much like old Twitter before Musk.
Basically, regular users do not care about the fediverse and just want a competent and polished app and site experience.
It’s shiny, they advertise, put in a money to spread the word. And the onboarding process probably is way easier?! Also back when Mastodon was in the media, it wasn’t yet the right time. Now, especially with Musk, it is. And the attention is on Bluesky since that is newer and what’s hyped right now.
@hendrik do they advertise? Honest question :blobBone_dance:
I wouldn’t know, I have a lot of adblockers etc. But it gets to me via word of mouth. And it’s been in the media a lot this year. Due to their business decisions, new approach, novelty… That’s something they did very well. They also took care building some hype and anticipation with their invite-only period. Mastodon has also been in the news. But that was yesterday’s news and I suppose everyone forgets yesterday’s news.
I’ve got an idea as to why.
I went to mastodon.social and see a Linux meme, some heavy political commentary, and a bunch of posts about mastodon being better than Twitter.
I then went to bluesky.app and see some political riffing, cute animals, a comic, some jokes, a company, and even Don Lemon.
The average person checking them both out for the first time, mastodon is nerd shit and Bluesky is normal shit.
I’ve tried to stick with mastodon for a while and after using it for months, your description of checking it out is STILL what my feeds look like. That’s all there seems to be on Mastodon.
Feels like deciding in 2010 between Twitter and Reddit in some ways…
I’m dabbling in Bluesky atm. Having run my own Masto server for over a year at this point. Here’s things I’ve found that Bluesky does just plain better - mostly cause it’s not beholden to the whims of the ActivityPub protocol.
- Shows me all replies to any post I happen to come across.
- Lets me see all posts about things I happen to search/look for, including hashtags.
- I don’t have to worry about being unable to see content I haven’t personally blocked (not so much of an issue on a small/single server like mine though).
- I can repost things (not actually too bothered with this one but many people want it).
- I can set per post reply permissions to a very granular level (no-one, mentioned, followers, specific followers)
- It handles video in a way that works i.e. I can post them, and people can watch them with minimal buffering/waiting.
- Gives me access to community built collections/algorithms that expose the content I want to see.
- It defaults to providing an additional feed driven by what the people I’m following are liking/interacting with.
- Finally, a big one for new users, it provided a default feed of content when I first logged in so that I had something to look at.
The first two are huge on a small/single user server. By default we get nothing, following a single account will get us the content of just that account and the replies that they happen to reply to. A post may get 200 replies, but unless I go looking on the original server I will see a fraction of that. Technical solutions exist to help with this but the Fediverse’s penchant for privacy and control (quite rightly) limits the effectiveness (Fedifetcher, GetMoarFedi).
3 is something most people won’t think about. But if they become aware they’re not seeing something they thought they’d be able to they then have to deep dive into who’s defederating who and why.
Most all the other points just make the whole thing a much more seamless experience for your average user. Bootstrapping a list of people to follow on a small server is hard (I’d absolutely recommend creating a Fediverse account somewhere large first to build up some sort of list before migrating)
Average users do not even remotely care about federated software and/or decentralisation. That is techno-babble to them and their eyes will glaze over if you try to market that to them.
That being said: Mastodon does a shit job at explaining how it works, how to use it, and what its advantages are. The Joinmastodon landing page just assumes you already know how a fair bit about instances work and what federated software is and does a very poor job explaining it. And even then, most users won’t care either way. They just want to click a Join button and be done.
That’s exactly what drove me into seeking out Lemmy instead. I hopped on Mastodon and it made me feel like I was being coralled into following some niche hobby forum exclusively, and I wasn’t into that. It didn’t explain that the instance itself was largely irrelevant and that the rest of the platform would open up to me after choosing one.
Lemmy still had a learning curve, but having experience with reddit I was able to pick it up easily enough.
Bluesky allows me to use my domain as my identity and make my own moderation decisions without having to run my own instance.
I was really impressed by this feature when I signed up recently! It baffles me a little bit to see newspapers and things not taking advantage of it.
Theverge and washingtompost are
The people leaving Twitter right now want Twitter minus Elon. That’s Bluesky. They’ve heard a couple of their Twitter follows mention it and they’ve gone to their app store where they find an app called Bluesky, install it and easily join and start using it. Once they do they are finding it pretty straightforward to find people they used to follow on Twitter.
That’s all people want.
Because none of those points matter to the average user.
it’s been better marketed, and people struggle with the concept of federation and picking a server. and I guess the invite-only, artificial exclusivity strat has actually paid off for them initially, unlike for Google+.
also, a matter of culture. I’ve seen many newcomers complain about how some long time users act as HOA, reminding everyone to act according to the long-standing rules. many people of colour have experience many forms of racist behaviour, too, which has driven some communities away.
oh, and the federation/defederation business sometimes gets way too messy, which [cynic mode on] makes it difficult for people who want their Personal Brand™ to gain as many followers as possible over the entire network.
people struggle with the concept of federation and picking a server
This is a HUGE reason. I didn’t know when I first signed up for Lemmy that I was on what is essentially a tankie instance. I didn’t know when I signed up for Pixelfed that I wasn’t going to be able to see shit because the first server I signed up for wasn’t really federated with anyone and I’ve mostly given up on it. I still can’t see a bunch of stuff on Mastodon without switching through several accounts with no rhyme or reason.
I’ve said before that I obviously like it here because I’m using the services, but it’s not easy. Most people don’t know about the fediverse, and most of those that do want to be passive about maintaining their social media. Most of the fediverse is built for nerds.
Language filter in bluesky is much better than Mastodon as well
Mastodon relies on users setting the language their post is in manually, so if someone posts in two languages and forgets to switch between them, they don’t get filtered out. I know there are some other pieces of software that switch it automatically, I’m fairly sure Calckey automatically recognized the language you were writing in.
I already toggle the Mastodon settings to ensure that I got the feeds to the language I want (I want English only) and I still got feeds on different languages such as German and French
again, if the person who is making the post doesn’t change the setting, it won’t get filtered. if they type a message in German but the post’s language option is set to English (which I think is the default on some major instances), it won’t get filtered out.
you can usually check what their post’s setting is by starting writing a reply to them, as the language option of your post will switch to the one they post in.
That is why Mastodon is hard to get mainstream because not everyone wants extra effort to do this. Even, Twitter, threads and bluesky much better to filter their language content
I mute a few more non-English accounts each time I use Mastodon
People want a 100%, 1:1, perfect clone of immediate pre-Musk Twitter. They want Twitter without Musk.
Bluesky is a 100%, 1:1, perfect clone of immediate pre-Musk Twitter. It is Twitter without Musk.
It looks exactly like Twitter, it feels exactly like Twitter (both the Web interface and the official app), and it’s for tech-illiterate dumb-dumbs.
Only recently has an instance selector been added to the sign-up process of the official app, but Bluesky still markets itself to its users as the self-same kind of centralised monolithic silo as Twitter and Facebook.
Mastodon has a vastly different UI and UX from immediate pre-Musk Twitter, but people don’t want to learn anything new. And truth be told, I’ve read from Misskey/Forkey users that Misskey and the Forkeys actually have an easier-to-use Web UI than Mastodon.
Also, Mastodon advertises the fact that it’s decentralised with lots of instances to choose from, even though the gGmbH would rather want everyone to be on mastodon.social. This freaks people out.
Joining Mastodon is actually no more difficult than joining Bluesky in practice because the official app railroads everyone to mastodon.social without forcing them. But people won’t know until they’ve actually installed and opened that app.
The only reason why Mastodon grew so quickly to such an enormous size in late 2022 was because it was the only alternative to Twitter that anyone knew, including those who pulled Twitter users onto Mastodon. The only other advantage it had over anything else was that, unlike Twitter, it didn’t have Musk and uncontained droves of Nazis. Had people been sent to Akkoma or Calckey instead of Mastodon, it would have exploded the same.
Inb4 “How can people use e-mail then?” That’s because everyone’s on Gmail, and many think e-mail is a proprietary Google product.
I’ve read from Misskey/Forkey users that Misskey and the Forkeys actually have an easier-to-use Web UI than Mastodon
The *keys have a UI that has a similar design language to Twitter, but a fairly different layout. I think it’s close enough that people would recognize it as “Twitter, but different”, vs Mastodon’s “Twitter, but archaic, and also different, and therefore confusing”.
The *keys also had many of the features that Twitter migrants complained were lacking from Mastodon. But trying to talk to anyone on Mastodon about platforms that aren’t Mastodon was a total non-starter. Mastodon is a giant Mastodon circle jerk.
It made my soul sad.
But the real issue with Mastodon is that it has a significant population of people who believe it’s a sacrosanct cultural space, and that are very vocal about telling anyone coming into it that they need to learn the local customs or GTFO. The push-and-pull between “we want to be mainstream” and also “fuck the mainstream normies” is palpable, and super cringey, and it turns people away quickly.
The *keys also had many of the features that Twitter migrants complained were lacking from Mastodon. But trying to talk to anyone on Mastodon about platforms that aren’t Mastodon was a total non-starter. Mastodon is a giant Mastodon circle jerk.
If you see someone tell Mastodon users that the Fediverse isn’t Mastodon, they’re hardly ever on Mastodon themselves. They’re most likely on Friendica which suffers the most from obnoxious Mastodon users, and if not, they’re likely to be on Firefish or Akkoma or sometimes on Hubzilla.
The most extreme case I’ve encountered was a Mastodon developer who tried to convince me, a Hubzilla veteran, that Mastodon is literally the only feature-complete project in the Fediverse. Fortunately for him, I didn’t ask him about full text formatting support, permissions, nomadic identity, multiple independent identities on one login, WebDAV/CalDAV/CardDAV or a built-in wiki engine.
But the real issue with Mastodon is that it has a significant population of people who believe it’s a sacrosanct cultural space, and that are very vocal about telling anyone coming into it that they need to learn the local customs or GTFO.
Worse yet, “coming into it” is also applied to everything in the Fediverse that isn’t Mastodon. After learning that there’s, in fact, more than Mastodon in the Fediverse, many Mastodon users still think Eugen Rochko has invented the Fediverse, and everything must have come after Mastodon.
Thus, even Friendica users who have been around since before Mastodon even saw its very first release are being forced to ditch Friendica’s own culture, adopt Mastodon’s culture instead and stop using all of Friendica’s features that Mastodon doesn’t have. And Friendica is five and a half years older than Mastodon. It has its own well-defined culture which is very different from Mastodon’s because Friendica is so much different from Mastodon.
It’s almost like European colonists vs natives, only that the European colonists didn’t assume the natives had entered the previously completely uninhabited land after them.
Well lots of offoces used Microsoft for email and out sode i workd email is password reset, receipts, and new account confirmation. When the last i sent and email that wasn’t work or those things? About 8 years ago.
But yes tryings to explain instance and federation to a regular user is only going to confuse them. We need mastodon to be a sample as login and use. If we bring up a single tecnical term we lose people.
Every platform and app I’ve seen does a piss poor job of explaining what federation is and how to sign up. “Wtf is mastodon.social?, Why is this one in German?, Why can’t I login after signing up?” New users just get confused and give up.
I remember the “big movement” when Twitter turned into a right wing cesspool.
At first, the biggest problem was that there were TWO main alternatives: Mastodon and Bluesky. So those who left split into two groups, ending up with a dead timeline, missing out on news. (I and my “bubble” use it to keep up with Covid vaccines, politics, safety etc.)
I joined the Mastodon group, because it solves the problem of a single crazy billionaire potentially buying & enshittifying it. But I fully admit that it is not user friendly at all. People who are not in IT just want it to WORK, like Twitter used to. They don’t want to “educate themselves” about servers, fediverse and networks. The user experience clearly hasn’t even been a thing. It’s techies writing software for themselves. What it needs is a full analysis of the experience from the start: Who are you, user, why are you considering Mastodon, what are your expectations, what are the experiences in the first 30 seconds after entering “mastadon” (oh, you misspelled it?) or “twitter alternative” into a search engine, etc. “pick an instance” is already the passive-aggressive demand nobody wants to hear.
In the end, my instance was shut down without a fair warning, all the reconnected and new contacts lost, no option to move. Trying Bluesky now, but many stayed at Twitter (now X), moved to Mastodon with or without success (most onto my dead instance), or gave up on microblogging.
I think we need something simple again. I remember what SUSE did for Linux in the 90s. Linux users were all like: Only debian is even somewhat useable, but if you should really do LFS. Non-techies willing to switch for “political” or other reasons were hit in the face with “Pick a distro!!!”. SUSE has been called “the Windows among the Linux distros” by those people, but it did the right thing. It provided exactly the simplification we needed: “This is Linux, you simply buy it on CD in a retail store like your other software, you run the installer.” It was a good thing.
IRC is the one good old thing that still works great. When they tried to enshittify freenode, we just moved, collectively. Many non-IT channels & servers died after 2010, though.
The “just pick an instance!” and “my instance shut down” thing is a core pain point here.
BlueSky is corporately run, and it’s semi-centealized. This is bad for the internet, but it’s good for the user. At least on the surface. And that’s what users care about. It provides a sense of stability, and an umspoken promise that if anything happens, it’s the company’s fault, and the company’s problem.
The fediverse is run by hobbiests. You join some hobbiest’s forum or microblog, it connects to a bunch of other hobbiest’s forums or microblogs, and if things break, oh well, it’s just a hobby! And if that hobby becomes stressful for the hobbiest, they just abandon the hobby.
Leaving the users holding the bag.
The fediverse is unstable as an end user, because, as it’s currently structured, it’s not really designed to have end users. It’s designed to have hobbiest tinkerers. It’s right in the oft repeated motto of tne of the fediverse: users should own their data!
But who owns the data in the fediverse? Who actually controls it?
Server admins.
You own your data by self-hosting.
Like a giant computer nerd.
At least for Japanese users, they want to see content they love from creators relevant to them. Creators = illustrator, comic artist, photographer, cosplayer, writer, etc.
Creators want a stable platform that allows them to widen their reach and potentially making more money.
Mastodon at the moment are tend to be hostile against creators that wants to monetize their work. Not to forget, the creator you want to follow are on defederated or blocks your instance for random admin drama.
But hey, at least fediverse software like Misskey actually trying to serve these community. Like allowing community ads (like promoting indie comics, vtuber, or social event) and trying to be stable by resolving any potential instance problem together with zero drama. Misskey community also often have tendency to “decoupling from Western tech supremacy”
