• ⓝⓞ🅞🅝🅔@lemmy.ca
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    3 days ago

    That’s absolutely unbelievable to me. I block ads on everything. I just can’t handle it. For the few ad-based services that I pay for, I mute it for every commercial. Seriously, I just can’t handle it.

    But… clearly tons and tons and tons and tons and tons of people do watch them… which makes a massively lucrative business. I’ll just never understand it.

    When I need something, I look it up and get it. If i don’t need something, I don’t want to hear about it in any way, shape, or form.

    Ugh.

    10 billion. 😖

    • thingsiplay@beehaw.org
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      3 days ago

      Most people using a smartphone use the default YouTube app. And that app does not have any ability to block ads. Most people don’t know they can block ads or even if they did, they don’t know how.

      • state_electrician@discuss.tchncs.de
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        2 days ago

        I use YouTube in Firefox for Android because it has ublock. That’s by far the easiest way. All the other apps wouldn’t work for me or don’t show my recommendations.

      • ⓝⓞ🅞🅝🅔@lemmy.ca
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        3 days ago

        Yep. It’s becoming more and more common for folks to know that they can do it, but it certainly isn’t ubiquitous. It wasn’t that long ago when I caught my partner listening to music on YouTube with all the ads and I blew their mind away by installing NewPipe. They just had no idea.

        • three@lemm.ee
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          2 days ago

          This is kind of a sticky situation for me. While I’m pretty tech savvy, my partner is not. I’d love to have them use NewPipe. But as a NewPipe user myself, it has been very buggy lately due to YouTube changing things. I understand why it’s buggy but they would not and I think it would be more annoying than helpful.

          • Zagorath@aussie.zone
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            2 days ago

            I’ve had no problems with ReVanced. It’s a little complicated to set up so I wouldn’t blame a non-techy for not doing it, but if you can set it up for them, it works great. And it has the huge bonus of being able to connect to your YouTube account to let you do things like comment and add to playlists, to work well when switching between desktop and mobile.

    • pedz@lemmy.ca
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      3 days ago

      My pet peeve about ads everywhere now is on Android.

      Your Android phone doesn’t come with a voice recorder? Download one, with ads every time you record.

      You want a different calculator? Ads!

      Flashlight app? Ads!

      Notepad? Ads!

      And people just apparently accept ads in nearly every app, even the most basic ones.

      I don’t remember the Sound Recorder, or Notepad having ads. But because people are now used to ads everywhere, it’s certainly coming as MS is trying to jam ads in everywhere possible in Windows too, now.

      I’m so grateful for Linux. The apps I get through apt-get don’t make me watch ads. Unfortunately even if based on Linux, the Android world is so infuriatingly crammed with ads.

      I wish I could find a “phone” or portable device in that format, with an OS that works like “true” Linux.

    • Itsamelemmy@lemmy.zip
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      3 days ago

      For the few ad-based services that I pay for, I mute it for every commercial. Seriously, I just can’t handle it.

      Why would you pay for something with ads?

  • jarfil@beehaw.org
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    3 days ago

    It’s a scam:

    • Add ads
    • People ignore the ads
    • Companies still pay for the ads
    • Profit! 🤑
    • Let people pay for no ads
    • Profit!! 🤑🤑
    • Content adds product placement
    • Companies pay for product placement
    • Profit!!! 🤑🤑🤑
    • Make ads more obnoxious
    • People use more advanced ad blockers
    • Companies still pay extra for new ads
    • Profit!!! 🤑🤑🤑🤑

    …etc

      • jarfil@beehaw.org
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        2 days ago

        At every step they get someone to pay for less than what they promise: advertisers pay for more than their effective reach, consumers get more ads than what they pay to remove, content creators get paid a fraction of less than what they generate.

        • BeardedGingerWonder@feddit.uk
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          2 days ago

          I’m not sure Google can be blamed for people using ad blockers - but from that perspective actively preventing ad blockers would be the “right” thing to do. Unless you want them to ban creators securing in video sponsor deals, I’m not sure what you want Google to do here or how that’s a scam. YouTube premium removes Google’s ads, I don’t think it claims to do anything else. Do Google make claims about creators getting paid everything they generate? Was anyone under that impression? The platform does need to be paid for and the revenue generated through some content creators is subsidising others.

          YouTube isn’t perfect by any stretch, I don’t enjoy ads any more than anyone else, but calling it a scam just seems very far removed from reality.

          • jarfil@beehaw.org
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            2 days ago

            Google Ads should get their algo audited, be held to offering a fair pricing for advertisers, let content creators have their sponsors, and give paying users what they pay for: no ads. YouTube already has a channel subscription and reward system that they skim off the top, and if Nebula can offer quality content for less than half the price of Premium while giving creators a larger chunk, I don’t see how YouTube can justify its current pricing structure.

  • InevitableList@beehaw.org
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    2 days ago

    This is from Q4 when ad spending doubles in the run up to Christmas. Q1 would probably earn half as much.

    Plus it was an election year so loads of money from campaign ads, too.

  • B0rax@feddit.org
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    2 days ago

    And companies belief, that this spending was worth it an people spend much more than that on their products.

  • Beej Jorgensen@lemmy.sdf.org
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    3 days ago

    It’s possible to dodge the deluge of ads, of course, by signing up for the YouTube Premium subscription service.

    Oh yeah! That’s another way to do it. I forgot.