I thought this was slightly funny.
Mark Zuckerberg is known these days for wearing t-shirts with Latin phrases on them, especially ones where he compares himself to Julius Caesar.
Bluesky made a shirt in the same style, but theirs says “a world without Caesars” in Latin.
I don’t mind people setting up for-profit businesses. After all it’s what you’re supposed to do in a capitalist society, but the issue with it is when company start putting profit before people. As long as they don’t do that I’m not bothered that they make business-minded decisions.
The real problem begins when one has to consider how to make money from a social media platform. Selling T-shirts with sick burns written in Latin is not going to work forever.