YouTube's new ad strategy is bound to upset users - Hypertext
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Peak Points place adverts at the point where users are most engaged in a YouTube video.

This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.

A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.

Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.

  • half coffee@lemy.lolEnglish
    74·
    1 month ago

    I mean… an “if” statement is technically AI, so investors can see the buzz word and all Google has to code is “if most engaged moment, then play ad” lol

    • acosmichippo@lemmy.worldEnglish
      4·
      1 month ago

      conditional and logical expressions have been the foundation of computing since the very beginning. you are using a definition of “AI” that is completely divorced from that history.