I have been reading up on Chrome’s new Topics API and FLoC. Can someone explain to me why it is bad? Do the negatives of FLoC also apply to Federated Learning? (I’m not saying that FLoC is good, I’m just confused.)

  • jsdz@lemmy.ml
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    1 year ago

    It’s yet another scheme to gather data about Chrome users for the benefit of advertisers. Aside from the fundamental problems with that whole idea which people most often point to, it’s also underhanded in a way that cookies, tracking scripts, and browser fingerprinting aren’t: It’s code that’s built in to the web browser itself which exists for no purpose other than to act directly against the interests of its users. It may be the first time that’s happened in such an obvious and unambiguous way.

  • mvirts@lemmy.world
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    1 year ago

    Federated learning as a machine learning topic is unrelated to floc afaict.

    The issue I have with things like FloC and the topics API are that they are attempts to keep the cash flowing at Google before disabling 3rd party cookies, when it seems obvious that the time to disable 3rd party cookies is now.

      • mvirts@lemmy.world
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        1 year ago

        I think not? I’m sure it still comes with some privacy risks, plus your phone is using power you paid for to train models owned by someone else I believe. What features are you thinking of? Lol I use a pixel as well

  • JSens1998@lemmy.ml
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    1 year ago

    All you need to know is its a proposal by Google for a new web standard. Enough said.