Scarlett Johansson hits AI app with legal action for cloning her voice in an ad
www.theverge.com
This likely won’t be the first time this happens.

Scarlett Johansson hits AI app with legal action for cloning her voice in an ad | An AI-generated version of Scarlett Johansson’s voice appeared in an online ad without her consent.::Scarlett Johansson is taking legal action against an AI app developer for using her likeness in an online ad without her consent.

  • quaddo@lemmy.worldEnglish
    9·
    1 year ago

    Man, I misunderstood the headline. I thought the AI had created a likeness of her voice, and SJ was going after them for that.

    Which begs the question, just how unique are our voices? There’s being distinct, and then there’s being literally one of a kind.

    • Instigate@aussie.zoneEnglish
      17·
      1 year ago

      Voice alone? It might be very difficult to claim you have a unique voice unless you’re Gilbert Gottfried or Bobcat Goldthwait. The issue in this ad was that it showed a real clip of Johansson saying ‘follow me’ before the images cut to something else and the AI-copy Johansson voice continued. The fake voice was heavily insinuated to be Johansson because it picked up where a real clip of Johansson left off.

      It would be very hard to prove a person intended to mimic a specific person when creating an AI voice unless it’s accompanied by corroborating imagery.