Enshittification, also called chokepoint capitalism, is a term coined by Corey Doctorow (sp?) that lays out a common pattern with platforms in a capitalist system where:

1. Platform builds a product to entice users to it for little to no cost to the user (Google search, Facebook, Amazon shopping, etc)
2. Once users are locked in, make the experience worse in ways that increase profits for business partners (Google ads partners, etc)
3. Once business partners are locked in, screw them over to rake back as many profits for the platform owner.