"the company looked at the history of social media over the past decade and didn’t like what it saw… existing companies that are only model motivated by profit and just insane user growth, and are willing to tolerate and amplify really toxic content because it looks like engagement… "
Mozilla is a non profit. The most “capitalist” they get is the Mozilla Corp a company owned by the foundation which is basically just for tax purposes. Having a big player in the fediverse helps.