Yes it is true. They don’t make an impression when I don’t see it.
Call me old fashioned, but I have hands. I physically put my phone away because I do not want to watch the screen on my phone when the screen is showing an ad instead of showing what I wanted to see.
Companies are paying Google to show me ads that I don’t see.
Coca Cola’s brand recognition does not come from YouTube ads. It comes from signs in the real world, visual merchandising in stores and product placement in shows.
This is only true for large, legacy companies like Coca Cola though. This doesn’t work for startups shilling shitty headphones, flashlights, VPNs, mobile games, etc because you’re unlikely to randomly come across their product when walking around the grocery store for example.
That’s not true. Do you think, say, coca cola cares if you click on ads? Not all ads are looking for clicks. Some just want to get impressions.
Yes it is true. They don’t make an impression when I don’t see it.
Call me old fashioned, but I have hands. I physically put my phone away because I do not want to watch the screen on my phone when the screen is showing an ad instead of showing what I wanted to see.
Companies are paying Google to show me ads that I don’t see.
Coca Cola’s brand recognition does not come from YouTube ads. It comes from signs in the real world, visual merchandising in stores and product placement in shows.
This is only true for large, legacy companies like Coca Cola though. This doesn’t work for startups shilling shitty headphones, flashlights, VPNs, mobile games, etc because you’re unlikely to randomly come across their product when walking around the grocery store for example.