Firefox users are reporting an ‘artificial’ load time on YouTube videos. YouTube says it’s part of a plan to make people who use adblockers “experience suboptimal viewing, regardless of the browser they are using.”

  • selokichtli@lemmy.ml
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    10 months ago

    Jesus Christ, why can’t they just leave it alone. At this point they are grasping at straws. More likely, people will stop using YouTube at all than turning off adblockers or switching browsers.

    • Atemu@lemmy.ml
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      10 months ago

      More likely, people will stop using YouTube at all

      Hahaha, no.

    • deweydecibel@lemmy.world
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      10 months ago

      This is part of a much larger plan. Google wants to establish a new standard that the rest of the internet will follow.

      If Google is seen fighting an endless war against ad blockers, it will encourage other websites to do the same.

      No longer will it be “Please disable your ad blocker, as advertising supports us and helps keep this content free”

      It will start being “Ad blockers are not permitted.”

      Google wants the Internet to start thinking of allowing ads as requirement for entry, and (via Manifest v3 and web environment integrity checking (which you better believe will be brought back in another form)), they will provide websites the tools to enforce this.

      • jol@discuss.tchncs.de
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        10 months ago

        And I want to personally blame all the tech savvy people that have helped chrome achieve monopoly status over the last decade. If you’ve used chrome as main browser, it’s your fault.

      • rwhitisissle@lemmy.ml
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        10 months ago

        I’ve been thinking about this a lot recently. In a lot of your more famous cyberpunk stories, like Snow Crash, the world itself is a violent dystopia, and the internet is depicted as evolving into something both intensely interesting, but also very chaotic and filled with hostile people looking to scam or exploit you. The contemporary internet is moving towards an extreme degree of corporate regulation and control. Its not chaotic - it’s intensely ordered. It’s not interesting - the content is boiled down to the lowest common denominator and recycled ad-nauseam. Companies like Google are now trying to take the current internet, which has tragically become like a gated community with billboards, into something even worse than that. I imagine the next step will be all out war on the only non-Chromium based browser of note left: Firefox. After Firefox is gone, Google will own the internet as we know it.

      • selokichtli@lemmy.ml
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        10 months ago

        There are already several alternatives and this attitude of YouTube will only get them more users.

        • merc@sh.itjust.works
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          10 months ago

          They don’t have a 100% monopoly, but they have enough control over the digital video space that they have real competitors.

          In a real competitive landscape, YouTube would be scared to do many of the user-unfriendly things they’ve been doing because it would seriously hurt their market share. As it is, they might go from 97.64% of online user-generated video to 96%. That’s not really going to worry them.

          • selokichtli@lemmy.ml
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            10 months ago

            Next step will require them to login to watch, they will probably implode at that point. If they are doing all these things to salvage revenue and or bandwidth from 1.64% of users, is it worth the investment? As I see it, if it is, they are not doing well with their business model and it’s not like this tweak will get them anywhere; if it’s not, they are just wasting time and resources in a Pyrrhic victory.

            • merc@sh.itjust.works
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              10 months ago

              It seems like yet another example of Google making bad business decisions.

              Sometimes, those bad decisions can be traced back to people wanting to “show impact” so that they can get promoted. That’s often why they do something ridiculous like launch yet another chat app, which they end up killing a few years later.

              In this case, it could be something like that (like someone has an objective to reduce the number of people using ad blockers from X% to Y% and will hit that target no matter how much it fucks things up). Or, it could just be that Google has some kind of weird strategic goal in mind that they’re willing to burn many bridges to hit.

              What’s interesting to me is the role antitrust is playing in this. I’m guessing that a lot of the things they’d like to do are things they feel they can’t do because it will get the attention of antitrust regulators. Like, they could just start perma-banning people based on cookies and IP addresses, but people might raise a real stink about that. So, instead, they’re going with just trying to annoy people enough that they give up and turn off their ad blockers.