Beeper Mini avoids some of those problems because it’s operating in a fundamentally different way. Its developers figured out how to register a phone number with iMessage, send messages directly to Apple’s servers, and have messages sent back to your phone natively inside the app. It was a tricky process that involved deconstructing Apple’s messaging pipeline from start to finish. Beeper’s team had to figure out where to send the messages, what the messages needed to look like, and how to pull them back down from the cloud. The hardest part, Migicovsky said, was cracking what is essentially Apple’s padlock on the whole system: a check to see whether the connected device is a genuine Apple product.

yeah, I give it until Thursday.