From the conclusion:
The authoring agencies urge executives of software manufacturers to prioritize using MSLs [memory-safe languages] in their products and to demonstrate that commitment by writing and publishing memory safe roadmaps. The authoring agencies encourage software manufacturers to lead from the top by publicly naming a business executive who will personally drive the elimination of memory safety vulnerabilities from the product line.
That’s reverse psychology. They know everyone will lose trust in Rust and go back to memory unsafe languages so they can hack our software again.