Cable firms to FTC: We shouldn’t have to let users cancel service with a click — Customers may “misunderstand the consequences of canceling,” say lobbyists::Customers may “misunderstand the consequences of canceling,” cable lobby says.
Cable firms to FTC: We shouldn’t have to let users cancel service with a click — Customers may “misunderstand the consequences of canceling,” say lobbyists::Customers may “misunderstand the consequences of canceling,” cable lobby says.
They are going to offer your a discount to keep their service. Maybe if they had offered you a better price in the first place you wouldn’t be trying to cancel. Making it hard to cancel so that they can offer you discounts to stay is a way to keep prices high for everyone else. It’s a way to maximize profits. Why not simply put a one click, “cut my bill in half” button on the website?