Experts in social media and advertising say an advertiser exodus has left X reliant on smaller, less reputable ad buyers.
  • X users are complaining about an influx of low-quality ads promoting crypto scams and AI “undressing” apps.
  • The decline in reputable advertisers on X has made the platform more reliant on less reputable ad buyers.
  • The exodus of advertisers, partially due to Elon Musk’s controversial behavior, has left X with a growing revenue gap.

Archive link: https://archive.ph/sbOxS

  • gullible@kbin.social
    1832·
    10 months ago

    You advertise to your audience. Ads targeting the perverse and the stupid seem perfectly suited to twitter.

    • Nobody@lemmy.worldEnglish
      664·
      10 months ago

      You may not like it, but this is what peak advertising looks like. Add in some T-shirts with swastikas on them, and they’ve nailed their target demographic.

    • meco03211@lemmy.worldEnglish
      26·
      10 months ago

      I’ve clicked a few “sources” from a dude I know on Facebook that constantly posts his crazy bullshit. Dick pill ads for days.

      • jopepa@lemmy.worldEnglish
        111·
        10 months ago

        Meanwhile my Hulu ads are for Hers or Hims, I guess my VPN works

            • nomous@lemmy.worldEnglish
              4·
              10 months ago

              I recently got a fresh Hulu acct and it’s funny watching them try to figure out what I “am” while they just cycle through the dating app ads.

              One commercial will be a christian dating app, the next will be a black dating app, the next will be a latino dating app, the next a farmers dating app. It’s hilarious and I’m not exaggerating at all. I’m sure if I started interacting with anything they’d start narrowing my demographics down but for now the algorithm seems to be trying a shotgun approach and it’s a little bit amusing.