i wouldn’t normally be concerned since any company releasing a VR product with this price tag is obviously going to fail… but it’s apple and somehow through exquisite branding and sleek design they have managed to create something that resonated with “tech reviewers” and rich folk who can afford it.
what’s really concerning is that it’s not marketed as a new VR headset, it’s marketed by apple and these “tech reviewers” as the new iphone, something you take with you everywhere and do your daily tasks in, consume content in etc…
and it’s dystopian. imagine you are watching youtube on this thing and when an ad shows up, you can’t look away, even if you try to they can track your eye movement and just move the window, you can’t mute it, you certainly cannot install adblock on it, you are forced to watch the ad until it satisfies apple or you just give up and take out the headset.
this is why i think all these tech giants (google meta apple etc) were/are interested in the “metaverse”. it holds both your vision and your hearing hostage, you cannot do anything else when using it but to just use the thing. a 100% efficiency attention machine, completely blocking you from the outside world.
i’m not concerned about this iteration as much as people are not hyped about this iteration. just like how people are hyped about the next apple vision, i’m more worried about the next iterations with somewhat lower price tag and better software availability. i hope it flops and i know it probably won’t achieve any sort of mainstream adoption even if it’s deemed a success because it probably can’t get less bulky and look less dorky, but the possibility is still worrying. what are your thoughts?
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Is this a copy/paste from when Google Glasses launched and then completely disappeared within months? I feel like I’ve seen this panic before.
Your problem is with capitalism and an Apple VR doesn’t change that.
Google glass never actually “launched” in any meaningful sense of the word, and was a rough-as-fuck user experience.
Ironically what did it in was the ability to record video. People were so panicked about being filmed that they started reacting violently to glass users (called glassholes). From that point on it sort of became a laughing stock. Not cool. A tainted product.
Apple seems to have mitigated the obvious pitfalls, let’s see how it shakes out.
In terms of privacy in public, the Vision Pro isn’t much different from Google Glass. Both have video recording capabilities, and both displayed some form of indication when recording.
The only real difference is that the Vision Pro is easier to spot in public due to the bulkier design.
It will be interesting to see if there will be similar “Glasshole” reaction to the Vision Pro once they are seen in public enough.
giant companies try stupid marketing techniques like this all the time. when they’re moronic and nobody can afford them, they fail.
I don’t think I’ve seen a single normal tech reviewer that didn’t talk about serious drawbacks to the platform. the only people who are sucking apple’s dick are those frou-frou amalgamated tech click harvesters that always suck the big corporations’ dicks. like the Verge
Some people call VR dystopian, but it’s got great potential too.
During COVID while I was living alone and we were under lockdown…
I used a Quest to watch movies in a virtual theater with a bunch of people from around the world. I remember being in a theater watching an absolutely ridiculous Nicolas Cage movie laughing my ass off with a bunch of dudes from Australia. Another time I watched a cricket game with some people who explained the rules to me and kinda gave me some play by play on what was happening.
I’ve also attended a few support group meetings in VR for coping with loss that had quite a lot of attendants. The meeting was run by a licensed group therapist and we took turns sharing and then reflecting on each others stories. It was frankly amazing.
I also played mini golf with friends of mine as well as had a couple meetings over a round of mini golf with the other guy on my design team during lockdown. Honestly the best virtual meetings I ever had.
All of the above were very social and very positive experience. I didn’t feel far away from people, I felt connected to them.
Same way a smartphone can be a useful tool that enhances your life or a screen you stare at for hours consuming bullshit TikTok videos. You’re in control of what you make of it. You can also stick to a dumb phone and not participate at all.
At the risk of facts getting in the way:
- You can install ad blockers
- Apps are not able to do that
I remember this being discussed when Apple first announced it because developers have to hand off graphics to the os so the os can do the divested rendering specifically because Apple didn’t want individual apps to be able to gather data about where users are looking.
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“The whole point of AR is that you can look away from ads”
No, it isn’t.
“Apple isn’t in the advertising business”
Yeah they most definitely are, they are just more subtle about it.
“I doubt people will walk around with this on their heads”
They already are.
I’ll stop now.
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imagine you are watching youtube on this thing and when an ad shows up, you can’t look away, even if you try to they can track your eye movement and just move the window, you can’t mute it, you certainly cannot install adblock on it, you are forced to watch the ad until it satisfies apple
WUT? Apple is very focused on privacy and the idea that a user can’t mute or install Adblock is… weird. Safari has good ad-blocking options as well as built-in anti-tracking features to protect users, applications can’t usually prevent the system from muting content and Apple doesn’t really sell ads outside of the App Store.
If you want to worry about that stuff I’d suggest focusing on the Meta VR goggles or god forbid Google starts making goggles, both of those companies survive on ad revenue and have an incentive to enshitify their experience in ways that the Apple we know today would never do. Of course companies can change over time, but the ethic at Apple is to only make products they feel comfortable with their families using.
Had to scroll down pretty far to find this. I don’t see any ads on my Apple devices, because it’s not their thing. And when people try and serve ads, I don’t see them anyways. Because I VPN through my home network with a dns blocker.
No, I don’t want to root my phone and load a new OS on it. And I certainly don’t want a phone with the Facebook app preinstalled. I feel like people having nightmares about VR ads are having a tough time.
With all that said, I wouldn’t pay close to $3500 for this thing.
I’ve not really seen any overly positive reviews. Most reviews I’ve seen talk about it like it’s this neat thing that doesn’t really have much to do in it now and are saying you’d probably only use it 1/2 hr at a time because of the hefty weight, unless you’re sitting/laying on a couch. It’s kind of a confused piece of tech because Apple is desperate to call it “spatial computing” and market it like it’s AR, but really it’s a VR headset. Yet they’re really not taking advantage of the VR aspect.
The first iPad also had shitty reviews and then it still established itself. I wouldn’t judge too early just based on these initial reviews.
I’m actually hopeful for it and hope it does ok enough and that they release a cheaper Vision SE or something that’s at least in the realm of possibility for commoners to own. I just think Apple itself is kind of confused about what this thing should be and I think their walled garden approach could hurt them in the long run on this.
Indeed. Has all the VR features, but tries to sell as AR device with little to no AR use cases with the exception of a text field opening up over a real bluetooth keyboard. Having dozens of screens and apps floating around you isn’t “AR”, it’s VR. And that you can see the real world has already been done by Occulus years ago. Sure this is a better quality and leverages the Apple ecosystem, but you can’t sell it believably as an AR device yet. That said, the apps of the first iPhone weren’t great either, so let’s see how they iterate over this 600g ski goggles.
It’s not VR if you can see the real world. That’s literally the only distinction between the two and you messed it up.
All the new Quests have a see-through function. That’s nothing new for VR devices. AVP got only 12ms delay and sacrificed FOV for image clarity, but that’s the only innovation.
It’s true that devices like these can gather a lot more data about you than a phone can. The amount of sensors that are always on and look at you and your environment should be a concern.
Luckily Apple isn’t directly interested in ad revenue, but more into what apps you use and their biggest interest was always to provide a friction free user experience so you actually want to use their products and are happy to spend so much money on them.
I personally am not a fan of Apple, because I’m not a friend of golden cages. So I’m just waiting for the Android version of the experience. Since this first iteration will be from Google as they would need to update their OS to really accomodate AR applications, that’s where my concern lies: How do we know that they are going to handle our data responsibly? Also AR does require quite some infrastructure to provide an interesting experience. Something Apple cannot do, is provide you with a shared experience with other users and to provide location specific, persistent content. There are many examples for such content, but for this discussion, let’s say a location specific ad in a fixed location somewhere in the city adjusted to your preferences.
Of course the virtual ad sucks, but such content could also be amazingly awesome and very useful. You no longer need to set up real-life signs, you just update what the virtual sign says in AR. Doesn’t need to be an ad, could be something interesting and useful.
But to provide location-specific, persistent content you need infrastructure. Infrastructure only Google and other tech giants have (see for instance the AR mode in Google maps that gives you directions). This is where I’m worried. It’s no longer enough to just get internet via a SIM card, maybe add your personal VPN on top to be safer. You now need direct connection to Google’s localization API and they’ll always know where all their AR devices are and because you wear it, they always know where you are, how you are, where you look etc… This should leave us worried.
“I’m not a fan of Apple, I’ll wait for android version”
There’s literally no difference. Pick the company you let harvest your data. You pick the latter. What’s your point?
My Android phone is so customizable it doesn’t run any Google services on it. That’s the difference: open source. But like I said, it’ll be quite a challenge providing an open source localization infrastructure. But there are already papers doing it with open street maps.
People will rip off the headsets if the ads are too intrusive and annoying. Which is why they’ll either be dead subtle, or they’ll offer you paid ways to avoid them.
I don’t think there’ll be mass adoption of this either way, mainly because it’s an expensive gadget coming at a time when folks on median incomes are feeling the pinch.
Which is why they’ll either be dead subtle, or they’ll offer you paid ways to avoid them.
Apple are masters of subtle corporate propaganda. They’ve indoctrinated a generation of people to believe Android is their enemy by making their messages show up in a less readable colour in the messaging app.
The blue message shit is just peak Apple bullshit. Signal’s messages are blue to, hopefully they continue to be more popular. Its so much better in every dimension and it actually preserves one’s privacy much better
Not really worried about this kind of stuff at all. At the end of the day, it’s not like it’s some essential thing people need to live. People have been worrying that every new piece of technology is going to ruin society. This was said about books, raidio, tv, video games, and so on. I don’t think AR tech is going to be any different.
I imagine that at some point the tech will get miniaturized to the point where AR headsets are basically like glasses. That’s when mass adoption is likely to start happening. I’m also sure there will be open versions of such headsets that can run Linux. It’s just a new more immersive UX, I don’t think it’s anything to get worked up over.
