A lot of people stay because of lingering attachment to the platform. As weird as it is, changing the branding subconsciously tells the human brain “This is a new platform” and that makes switching mentally easier.
You’ve been considering leaving Twitter for a while, and suddenly one morning the bird has flown and Twitter has left you instead.
I think it’s also a clear signal that things are really never going to return to normal, it’s only getting worse from here. Which is easy those of us on the outside to observe, but maybe slightly harder from the inside when you still have most of the community still intact and posting.
A lot of people stay because of lingering attachment to the platform. As weird as it is, changing the branding subconsciously tells the human brain “This is a new platform” and that makes switching mentally easier.
You’ve been considering leaving Twitter for a while, and suddenly one morning the bird has flown and Twitter has left you instead.
I think it’s also a clear signal that things are really never going to return to normal, it’s only getting worse from here. Which is easy those of us on the outside to observe, but maybe slightly harder from the inside when you still have most of the community still intact and posting.