Artists have finally had enough with Meta’s predatory AI policies, but Meta’s loss is Cara’s gain. An artist-run, anti-AI social platform, Cara has grown from 40,000 to 650,000 users within the last week, catapulting it to the top of the App Store charts.
Instagram is a necessity for many artists, who use the platform to promote their work and solicit paying clients. But Meta is using public posts to train its generative AI systems, and only European users can opt out, since they’re protected by GDPR laws. Generative AI has become so front-and-center on Meta’s apps that artists reached their breaking point
From Cara:
Okay I wanted to talk real quick about this aspect. Lot’s of folks want AI to require things only held in copyright. And fine, let’s just run with that for sake of brevity. Disney owns everything. If you stick AI to only models which the person holds copyright, only Disney will generate AI for the near future.
I’m just going to tell you. The biggest players out there are the one who stand to profit the most from regulation of AI. And likely, they’ll be the one’s tasked by Congress to write drafts of the regulation.
And the thing is, is Photoshop even “human-made art”? I mean that was the debate back in the 90s, when a ton of airbrush artist lost their jobs. And a large amount of Photoshop that was done, was so bad back then we had the whole Ralph Lauren, Filippa Hamilton thing go down.
So I don’t disagree with safe from AI places. But the justification of Cara’s existence, is literally every argument that was leveled at Photoshop back in the 90s by airbrush artist who were looking to protect their jobs and failed because they focused way too heavily on being anti-Photoshop that the times changed without them. When they could have started learning Photoshop and kept having a job.
I think AI presents a unique tool for artist to use to become more creative than they have ever been. But I think that some of them are too caught up in how CEOs will eventually use that tool as justification to fire them. And there’s a lot of propensity to blame AI when it’s the CEO’s writing the pink slips, just like the airbrush artists blamed Photoshop, when it was newspapers, the magazines, and so on that were writing the pink slips.
I just feel like a lot of people are about to yet again get caught with their pants down on this. And it’s easy to diss on AI right now, because it’s so early. Just like bad Photoshop back in the 90s led to the funny Snickers ad.
Like I get that people building models from other people’s stuff is bad. No argument there. But, open models, things built from a community of their own images, are things too but that’s all based on the community and people who decide to be in a collaborative effort to provide a community model. And I think folks are getting so hung up on being anti-AI, that it’s going to hurt their long term prospects, just like the airbrush folks who started picking up Photoshop way too late.
There’s not a stopping Disney and the media companies from using AI, they’re going to, and if you enjoy getting a paycheck, having some skill in the thing they use is going to be required. But for regular people to provide a competitor, to fight on equal footing, the everyday person needs access to free tools. Imagine if we had no GIMP, no Kitra, no Inkscape. Imagine if it was just Adobe and nothing else and that was enforced by regulation because only Adobe could be “trusted”.
Good comment. Thanks.
I’ve heard the “big guys are the only ones that will profit from AI regulation” and I haven’t ever heard an actual argument as to why.
And in my mind the biggest issues with AI image generation have nothing to do with using it as a tool for artists. That’s perfectly fine. But what it is doing is making it infinitely easier to spread enormous amounts of completely unidentifiable misinformation, due to being added with indistinguishable text to speech and video generation.
The barrier is no longer “you need to be an artist”. It’s “you need to have an internet connection”.
Ah. No problem. So the notion behind the “big guys are the ones that stand to profit from AI regulation” is that regulation curtails activity in a general sense. However, many of the offices that create regulation defer to industry experts for guidance on regulatory processes, or have former industry experts appointed onto regulatory committees. (good example of the later is Ajit Pai and his removal of net neutrality).
AI regulation at the Federal level has mostly circled “trusted” AI generation, as you mentioned:
And the talk has been to add checks along the way by the industry itself (much like how the music industry does policing itself or how airline industry has mostly policed itself). So this would leave people like Adobe and Disney to largely dictate what are “trusted” platforms for AI generation. Platforms that they will ensure that via content moderation and software control, that only “trusted” AI makes it out into the wild.
Regulation can then take the shape of social media being required to enforce regulation on AI posts, source distributors like github being required to enforce distribution prohibitions, and so on.
This removes the tools for any AI out of the hands of the public and places them all in the hands of Adobe, Disney, Universal, and so on. And thus, if you wanted to use AI you must use one of their tools, which may in turn have within the TOS that you can not use their product to compete with their product. Basically establishing a monopoly.
This happens a lot in regulatory processes which is why things like the RIAA, the MPAA, Boeing, and so on are so massive and seemingly unbreakable. They aren’t enshrined in law, but regulatory processes create a de facto monopoly that becomes difficult to enter because of fear of competition.
The big guys, being the industry leaders, in a regulatory hearing would be the first to get a crack at writing the rules that the regulatory body would debate on. In addition to the expert phase, regulatory process also includes a public comment, this would allow the public to address concerns about the expert submitted recommendation. But as demonstrated back in the public comment of the debate to remove rules regulating ISPs for net neutrality, the FCC decided that the comments were “fake” and only heard a small “selected” percentage of them.
side note: in a regulatory hearing, every public comment accepted must be debated and rationale on the conclusion of the argument submitted to the record. This is why Ajit Pai suspended comments on NN because they didn’t want to enter justification that can be brought up in a court case to the record.
And yeah, that might be worth locking AI out of the hands of the public forever. But it doesn’t stop the argument of “AI taking jobs”. It just means that small startups will never be able to create jobs with AI. So if the debate is “AI shouldn’t take our jobs, let’s regulate it”, that will only make it worse in the end (sort of how AWS has mostly dominated the Internet services and how everyone started noticing that as not being incredibly ideal around 2019-2021 when Twitter started kicking people off their service and people wanting to build the next Twitter were limited to what Amazon would and would not accept).
So that’s the argument. And there’s pros and cons to each. But we have to be pretty careful about which way to go, because once we go a direction, it’s pretty difficult to change directions because corporations are incredibly good at adapting. I distinctly remember streaming services being the “breath of fresh air from cable” all the way up till it wasn’t. And now with hard media becoming harder to purchase (it’s not impossible mind you) we’ve sort of entrenched streaming. Case in point, I love Pokémon Concierge, it is not available for purchase as a DVD or whatever (at least not a non-bootleg version), so if I ever want to watch it again I need Netflix.
And do note, I’m not saying we shouldn’t have regulation on AI, what I am saying is that there’s a lot for consideration with AI regulation. And the public needs to have some unified ideas about it for the regulatory body’s public comment section to ensure small businesses that want to use AI can still be allowed. Otherwise the expert phase will dominate and AI will be gone from the public’s hands for quite some time. We’re just now getting around to reversing the removal of net neutrality that started back in 2017. But companies have used that 2017 to today to form business alliances (Disney + Hulu Verizon deal as an example) that’ll be hard to compete with for some time.
I’m very wary of the measures that could potentially pass if the some of the anti-AI art people get their way. I know how messy and difficult putting fair-use material in YouTube can be. There would be more of that in more platforms.
I agree unregulated AI is problematic. At the same time, I’m cynical on what the actual measures would look like.
OMG, Thank you, this is the correct take.