The carrier on Friday said it launched a media platform to serve travelers personalized advertisements on seat-back screens and in its app, among other platforms, as it seeks to leverage customer data.
The carrier on Friday said it launched a media platform to serve travelers personalized advertisements on seat-back screens and in its app, among other platforms, as it seeks to leverage customer data.
This article is short on details but what I really want to know is WHERE is that data coming from and how the fuck does United have access to it?! Also, a follow-up question would be how does one ensure they don’t get access to that data? Is that even possible anymore?
Data brokers sell the info. Its hardly private
I think they can retain customers’ past flight records and maybe list of media played in flights. That said it’s almost guaranteed some ad marketing corpo is behind, and EULA is always vague enough to allow sharing external party…
My hope is that there wouldn’t be anything more personal about it than age, sex, and location… But I am sure there’s a lot more that even an airline (businesses that tend to be decades behind in systems they run) can get
You seriously can’t understand how they would have personal data on you that every other company already has?
Probably when you book from browser cookies?
You could get around this but 99% of people won’t.