- YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
- This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
- The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.
I prefer subscription models. That way I’m paying with my money and not my content. Of course with Google you’re doing both… but in principle I support it. I pay for a family plan and have some friends/ family on it.
It hate ads and to me it’s easily worth the monthly fee. I looked up a YouTube video on a TV that wasn’t signed in and there was like 60 seconds of ads! I’ve had YouTube premium / red for years I didn’t realize it was getting so bad.
But yeah, I support subscription model. More sustainable and honest way for a website to make a profit. In a subscription you are the buyer and the website is the product. In a free model ad companies are the buyer and you are the product.
They have more incentive under the subscription model to create a better experience for the user. In a free they have incentive to squeeze user as much as possible. I think it’s one of the main drivers of enshittification