Several prominent Black rappers have recently aligned themselves with conservative politicians and media figures, which the author finds concerning. Rappers like Ice Cube, Kanye West, and Lil Wayne have sat down with Tucker Carlson and supported Donald Trump. However, the author argues that right-wing populism threatens Black communities. While some see these moves as opening dialogue, the author believes shared values around money, religion, and distrust in institutions have brought these unlikely groups together against vulnerable people. As the hip-hop industry has become more commercialized and corporate, rappers have also gained wealth and political influence, but supporting policies that don’t help everyday Black Americans. The author maintains that rap artists have a duty to use their platforms responsibly by advocating for politics that materially improve conditions in Black communities.
Agreed on the basic appeal of core values, BUT there is another vector that the article sidesteps: unabashed tokenism. The extreme right knows it has a pretty nasty optics problem. Most of them try to avoid directly referencing white supremacists (even when their staff members give the game away). They all know that they walk in the shadow of a KKK costume. So, what’s a nice white politician to do? Get some Black people on stage who will blow right past the obvious racist motivations that has landed them in the limelight. Give them some cheap attention and some easy money. It’s a win-win for everyone on stage, that is until the token has worn out their usefulness.