Manufacturing consent but on steroids. Since everyone turns to social media to form their opinion on all Matters

Basically every region of the world you will find division among the populations due to different perceptions of reality. For instance, when you search for the same keywords as me, we will get different either suggestions in the auto complete or different search results, even though we both could be in the same city. You can see this patterns where ever they are allowed, (China for instance banned many of them because of this), its called microtargeting.

Agree. You wont find any one working in the tech industry that allows their family or friends use social media platforms. You will find that almost every day to day apps, (linkedin, whatsapp, instagram, Facebook, snapchat, reddit, pinterest, etcetera), contributes to the polarization that we see more and more of today. Some of these work together but often it is a big competition of who can get your attention.And their are addictive. Alternatives would have to be completly opposite and decentralized…unfortunely we will be stuck with these for a real long time.

Attention Extraction modeling. Thats how social media platforms monetize. I started working what the same kind of technologies but it was to predict how clients should customize their products to tailor behavior input. These corpations trade in behavior modifaction and RTD auction with political clients. A good example when it goes wrong is the Myanmar /Facebook masssacre.