I feel your pain and I’m hoping I can help! I’m making a web UI that aims to be easier to use than existing ones.
I second this. I know SEO is a controversial term with Lemmy’s core audience, but being able to find posts through a search engine is pretty darn helpful. It’ll also help more people find their way to Lemmy, which will diversify the range of communities.
If you’re not sure where to start, Google’s free Search Console can give you insight into how your site ranks, how people are finding you and which factors are preventing instances from appearing in search.
Joking aside, I’m already donating the labor involved to create an alternative web UI. That’s as far as I’m willing to go for this project.