Wow, it’s almost like they fired all their developers, cancelled every good game they were working on, and underfunded the crap out of the rest so they were destined for failure.
Remember when Aspyr released a hotly anticipated remake of Battlefront and it failed because Embracer gave them no time to fix the bugs and no money to run servers? Yeah, like that.
Do you know who used to be part of Embracer? Sabre. Who just released Space Marine 2, a game that sold absolute gangbusters (because it’s fucking awesome).
Embracer are the cause of all of Embracer’s ills. They hoovered up excellent mid-shelf studios, fucked them over, and then cried foul when consumers rejected the second rate slop that came out.
I want to point out that even if they are, the incentive is still having the desired effect, because in that scenario it makes it much more profitable to sell an EV than to sell an ICE vehicle, meaning the manufacturers are going to push the EV’s more. And given that incentive, they would still be strongly incentivized to price the EV’s in a, way that compares will with their ICE offerings, even if they could theoretically sell them cheaper.
A big part of getting results is understanding how to turn greed to your advantage.