I’m not defending landlords or rent gouging. I’m pointing out that when production or operating costs become lower in a for-profit entity, they increase their profit margin instead of passing their savings down to the consumer. Welcome to capitalism.
If you can’t see how that connects with the hypothetical scenario of having Valve to take a 15% cut instead of 30%, let me do it for you:
Ubisoft makes a new Assassin’s Creed game. They publish it on Steam, PlayStation, and Xbox. All of them currently take a 30% cut, so they sell the game for $70. Now, suppose your petition to Valve works, and they lower their cut to 15%. Ubisoft is still going to charge $70 to buy the game on Steam, and the only thing changing is that they now make an extra $10.50 from Steam purchases compared to the others.
But, that’s Ubisoft. What about an indie dev? Absolutely nothing different. Microsoft and Sony’s distribution agreements make it a contract violation to have a lower MSRP on a competing platform.
In our current reality, that 15% more-than-necessry fee will never go into the hands of the consumer. You are not being a champion for the consumer by rallying against 30% platform fees, you’re literally arguing to change the ratio of money going between two corporations.
I used the term “indie” a bit loosely. I had games like Stardew Valley in mind, where it started as a solo project but became popular enough to warrant porting to other platforms.