It’s because the big investors only give a fuck about number go up. Accountants show number go up. All current large investors also seem to have a complete inability to look more than 1-2 quarters in advance, at most. So if number go down, instead must force change to make number go up, but again only 1-2 quarters to make it happen. If number stay down, abandon and go elsewhere.

Institutional investors, the ones with billions in assets controlled, and the real power in this world, don’t give a shit if the company is actually successful, or about sustainability, or anything other than continuous profits at any expense. And that’s how they perceive the accountants.