Popular iPad design app Procreate is coming out against generative AI, and has vowed never to introduce generative AI features into its products. The company said on its website that although machine learning is a “compelling technology with a lot of merit,” the current path that generative AI is on is wrong for its platform.
Procreate goes on to say that it’s not chasing a technology that is a threat to human creativity, even though this may make the company “seem at risk of being left behind.”
Procreate CEO James Cuda released an even stronger statement against the technology in a video posted to X on Monday.
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They’re chasing profit too, though. “Taking a stand” means they’re advertising, trying to differentiate themselves from their competitors and draw in people who hold anti-AI views.
That will last until that segment of users becomes too small to be worth trying to base their business on.
Well, sounds great. I almost wish more companies would advertise to that market, really.
It’s like… I know you’re lying, and I know you probably don’t actually care, but some of your competitors couldn’t even be bothered to do this much. Those companies thought shitting on things I care about to maximize profit was the better strategy. I’ll take that into consideration in my future decisions.
And if the situation changes, if they turn around and go full in on generative AI, we’ll just have to consider that too. That’s life.
Of course, I believe using alternatives that are more resistant to these kinds of market trends (community built software, perhaps?) would be ideal, but it’s not always an option.
They specifically called out generative AI though. Stuff like separating photographs to individual pieces doesn’t require generative AI specifically. Machine learning models that fall into the general umbrella of AI already exist for object segmentation.