The newest midsize crossover in Stellantis’ European lineup is available in five or seven-passenger configurations with either mild hybrid ICE or BEV drivetrain configurations – but that’s not the interesting part. The interesting part is this: whether you go with gas or electric, the price you pay remains the same. (!) Price parity, in the context of EVs, basically means that it would cost the same to buy an electric version of a car as an internal combustion version. Whether or not making parity a priority makes sense (and there are plenty who would argue that it doesn’t), there is still a persistent belief that EVs cost more than comparable gas cars.
Well, they did, anyway. The new Vauxhall Frontera is a mid-size crossover set to launch in the UK later this year with a £23,495 price tag (approx. $30,705) for the ICE version … and £23,495 for the BEV.
Amazing, what a great development. The value prop of my Chevy Bolt was always the operating cost. I’ve saved $25000 CAD over five years on gas and oil changes VS a car with 8l/100km (my old car). I’m at the point now that my Bolt was a better or equal deal to most new vehicles over $20,000 CAD MRSP. In a few years the low operating cost will make it a better deal than any car over $10,000. If the car makes it to around 300,000 km it will have saved so much money on gas it will have offset its own cost.
But when I talk to people about it the capital cost is what people tend to fixate on. As if operating it doesn’t count. But at price parity, it’s basically a no brainer for the vast majority of commuters. This barrier is gone.
The used market is transforming here too. I actually just purchased a second EV, a loaded 2020 soul ev with 2 years/20,000km bumper to bumper warranty left, and 140,000 battery warranty. I paid $16000CAD, this was less than 8 of 10 comparable gas versions in my regional market. This was a private sale, no EV rebates, and there was price parity. It wasn’t even my only option like this, my local market has enough 2020/2021/2022 Ioniqs, Leafs, and Bolts that I had a hard time choosing our second car.
Change is here in the market, I hope attitudes change with it. Because I’m a bit sick of every Facebook ad for an EV being nothing but laughing faces and ignorant comments.