• theodewere@kbin.social
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    1 year ago

    Donald Trump successfully sold the slogan: Drain the Swamp

    as long as the “truth” they’re advertising is scary and misunderstood somehow, they can sell anything while they’re pandering to the listener’s ego… this is Alex Jones’ entire ethos…

    • fiat_lux@kbin.social
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      1 year ago

      Pandering to egos, or what I see more frequently, predating on fears. I run my own email server, partly because I enjoy watching the diversity of spam and trends, partly so i know what new scams to look out for. I receive far more “drink this to cure your disease once a day!” types of emails than I do “smoking hot babe wants to send you a message” types of emails.

      • theodewere@kbin.social
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        1 year ago

        the pandering can be pretty sly, although there is as much tits and ass as necessary… Rush Limbaugh pandered to his listener’s ego by convincing him that he already knew everything he needed to know… he did that sort of with his method of bitching about the world, and they sat there and ate it up… and just got stupider by the minute… Rogan does the same thing… it’s the entire right-wing playbook, all the way back to Goebbels…

        the idiot’s response to every good conspiracy theory is: SEE I TOLD YOU… they just get addicted to listening for that SEE I TOLD YOU ego stroke moment…

    • schroedingershat@lemmy.world
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      1 year ago

      I like to pretend it’s a 5D chess long con (it’s not, but pretending is fun). It’s much easier to scoop off the scum when it floats to the top, and trump got a whole bunch of them to take the mask off so they can be arrested for treason.

      Similarly it’s fun to pretend Apartheid Clyde went full fascist so that neonazis would replace their coal rollers with low-poly 90s video game pedestrian crushers to own the libs.

        • schroedingershat@lemmy.world
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          1 year ago

          A phrase that refers to someone being openly fascist/nazi rather than trying to hide their true intentions.

          Mask-on: Bush era GOP or current European far right.

          Mask-off: DeSantis

            • APassenger@lemmy.world
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              1 year ago

              It implies the number of opponents isn’t changing, in a thread about how they increase in number.

              Taking the mask off isn’t always a good sign. Sometimes it means the hate is being normalized.