Google has plunged the internet into a “spiral of decline”, the co-founder of the company’s artificial intelligence (AI) lab has claimed.

Mustafa Suleyman, the British entrepreneur who co-founded DeepMind, said: “The business model that Google had broke the internet.”

He said search results had become plagued with “clickbait” to keep people “addicted and absorbed on the page as long as possible”.

Information online is “buried at the bottom of a lot of verbiage and guff”, Mr Suleyman argued, so websites can “sell more adverts”, fuelled by Google’s technology.

  • Nobsi@feddit.de
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    1 year ago

    Oh yes, it’s Google who ruined the Internet… Not all the Content farms like facebook, instagram, twitter and online news. Its the search engine guys.

      • BurnedDonutHole@lemmy.ml
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        1 year ago

        I agree. Google opened the way to monetization by advertisements and certain requirements to achieve that monetization (SEO and other meta stuff)…

      • Nobsi@feddit.de
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        1 year ago

        It is all of them. This is just scapegoating. The internet wasnt ruined by alphabet. It was ruined way before by increasing it’s value to companies.

    • theragu40@lemmy.world
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      1 year ago

      If we are trying to dig into the root cause? Then yes, honestly. It is Google. And don’t call them the “search engine guys”, that’s not what they are about. They are the “mass aggregation and correlation of user data guys”. Search has been a means to an end for Google for a very long time.

      All those other things didn’t exist when google was developing their model. Google paved the way for the internet no longer being free, but being “free” with payment rendered in the form of user data. That in turn directly led to all those other evils you referred to. It is not an exaggeration to imply that Google is ultimately at fault for the way the internet functions today.

    • HurlingDurling@lemm.ee
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      1 year ago

      Well, to be honest, most of the ones you mentioned did it after Google started doing it, so the point stands.