Yes it is true. They don’t make an impression when I don’t see it.
Call me old fashioned, but I have hands. I physically put my phone away because I do not want to watch the screen on my phone when the screen is showing an ad instead of showing what I wanted to see.
Companies are paying Google to show me ads that I don’t see.
Coca Cola’s brand recognition does not come from YouTube ads. It comes from signs in the real world, visual merchandising in stores and product placement in shows.
This is only true for large, legacy companies like Coca Cola though. This doesn’t work for startups shilling shitty headphones, flashlights, VPNs, mobile games, etc because you’re unlikely to randomly come across their product when walking around the grocery store for example.
They don’t pay for ads just to waste my time. They buy ads to sell products.
Forced advertising does not work on the kind of people who already do everything they can not to watch ads.
I’m literally not watching my phone if YouTube or other stream goes into ad mode. I do not see the ad.
The imaginary part is that Google gets paid just as much for showing ads that don’t work as they do for showing ads that do work.
Forced advertising is good for Google. It’s not good for the users nor the companies who pay Google.
That’s not true. Do you think, say, coca cola cares if you click on ads? Not all ads are looking for clicks. Some just want to get impressions.
Yes it is true. They don’t make an impression when I don’t see it.
Call me old fashioned, but I have hands. I physically put my phone away because I do not want to watch the screen on my phone when the screen is showing an ad instead of showing what I wanted to see.
Companies are paying Google to show me ads that I don’t see.
Coca Cola’s brand recognition does not come from YouTube ads. It comes from signs in the real world, visual merchandising in stores and product placement in shows.
This is only true for large, legacy companies like Coca Cola though. This doesn’t work for startups shilling shitty headphones, flashlights, VPNs, mobile games, etc because you’re unlikely to randomly come across their product when walking around the grocery store for example.