• Apple cropped photos of the Vision Pro headset to remove the battery pack, making it look less cumbersome.
  • Journalists were not allowed to take photos or videos of the Vision Pro’s hardware during a press briefing.
  • Apple sees the cord from the battery pack as getting in the way of making the headset more mobile.

Archive link: https://archive.ph/GYPuS

    • Snot Flickerman@lemmy.blahaj.zone
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      8 months ago

      apple Corporations trying to be honest challenge (impossible)

      Fixed that for you. I mean, that’s literally all advertising is: rebranded corporate propaganda. Just because it’s called an “advertisement” doesn’t make it not “propaganda.”

      • loobkoob@kbin.social
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        8 months ago

        I don’t think all adverts are propaganda. For instance, someone in my village has a sign outside their house that says “EGGS FOR SALE” - that is 100% an advert, but I’m not sure you could convince me it’s propaganda.

        I agree that there’s a lot of overlap between advertising and corporate propaganda, but they’re definitely different things.

      • Otter@lemmy.ca
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        8 months ago

        Still, we have guidelines on false advertising for a reason. Some companies “advertise” their products in a more truthful and good faith way, and others don’t. There’s value in calling specific incidents out

        This isn’t to bash Apple or defend one of its competitors, I just think it’s unproductive when we have this set of comments:

        • “x did something bad”
        • “yea well they all do it”
        • Snot Flickerman@lemmy.blahaj.zone
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          8 months ago

          Dude we’re in a class war and our class is losing. Can you name a single major corporation who has the future of working class genuinely in mind? We literally just went through “inflation” half of which was just a corporate money grab.

          Know your enemy.

          • Otter@lemmy.ca
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            8 months ago

            My point is that we should be specific about problems, or else they get ignored

            I find that saying “oh well, they all do it” is indirectly defending the company that did something wrong

            • Snot Flickerman@lemmy.blahaj.zone
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              8 months ago

              If you read it that way, that’s on you for deciding it must mean that excuses the behavior. Pointing out that it is everywhere isn’t the same as saying that means it’s okay or we shouldn’t be upset about it.

              A lot of fluff about how it isn’t propaganda sounds a lot more defensive of these people than I am being, so whatever.

              Literally you’re the one actually defending the behavior here, so I really don’t understand what you’re angling for.

    • lepinkainen@lemmy.world
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      8 months ago

      Please show me a honest ad. I’ll wait.

      Maybe it’s the Samsung moon shot that’ll fill a complete perfectly in focus moon even if you take a picture of a blurry picture of the moon?

      Or the Nokia “actually shot with phone” ads that were shot with professional cameras.

  • JCreazy@midwest.social
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    8 months ago

    I don’t think the people that they are marketing to (people who buy Apple products) care. They will buy it just because it’s Apple.

    • geogle@lemmy.world
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      8 months ago

      There are many, okay dozens, of us that buy what best suits our needs. Mac laptop for work management and interface, Android phone for self, Windows PC for son, and a few linux boxes for number crunching.

      • SPRUNT@lemmy.world
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        8 months ago

        Is the Mac laptop so you aren’t tempted to touch it unless you have to work?

        • geogle@lemmy.world
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          8 months ago

          Well made, dependable, fast, and similar enough to linux that I can do a lot of cross platform development between the two without much issue.

          • GigglyBobble@kbin.social
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            8 months ago

            that I can do a lot of cross platform development

            I’d never have thought that to be the strength of an Apple device.

            • bamboo@lemm.ee
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              8 months ago

              A Mac has the unique capability of running fully licensed and supported macOS and iOS. Plus it can run Window, Linux, and Android, just like everything else.

            • lepinkainen@lemmy.world
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              8 months ago

              “Best cross-platform support” wasn’t in my bingo cards 10 years ago for Apple definitely =)

  • ABCDE@lemmy.world
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    8 months ago

    Pointless article when the battery pack is in the main picture they’ve included! Bizarre stuff.

  • MeatsOfRage@lemmy.world
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    8 months ago

    Of course you can’t see it, if it’s in their back pocket they’re going to be sitting on it. Is the photographer supposed to get up their ass to get the battery pack in frame. If you uncropped the photo you would just see more of their bodies and that’s completely unnecessary for something you wear on your face. Don’t get me wrong I think everything about the Vision Pro is nonsense but this article is some clickbatey horse-shit.

  • realharo@lemm.ee
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    8 months ago

    This is another “use a black wallpaper to hide the notch” situation. Kinda funny, but ultimately meaningless.

  • veee@lemmy.ca
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    8 months ago

    Show the cable, don’t show the cable; no matter the outcome people are out for blood when Apple is involved.

    • GigglyBobble@kbin.social
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      8 months ago

      Show the cable, don’t show the cable; no matter the outcome people will defend the design decisions when Apple is involved.

    • yesdogishere@kbin.social
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      8 months ago

      long past time for the shit company that is apple to die. just manufacture cheap workable alternatives.

  • Semi-Hemi-Demigod@kbin.social
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    8 months ago

    This is why VR will not be a thing yet again. Last time the problem was displays weren’t compact enough and the computers weren’t powerful enough. Now the problem is that batteries are too heavy and it’s basically a smartphone strapped to your face.

    Get back to me when you have something like a chunky pair of glasses that can overlay a 3D world onto the real one, or even replace it entirely, and last for hours and hours and hours.

    Which will be never, because that much energy density would probably explode.

    • FaceDeer@kbin.social
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      8 months ago

      Or stop whinging about how the hardware isn’t the perfect platonic ideal that you imagined and use it when it’s good enough.

      Seriously, what’s the big deal about a battery pack?

      • Semi-Hemi-Demigod@kbin.social
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        8 months ago

        Because it’s not useful to me if I can’t wear it for a long time, both ergonomically and electrically. What I really, really want from VR is an infinite desktop, but not if I need to strap a pound of weight to my face and be plugged in constantly. I can buy a lot of monitor square footage for $3,500 and I don’t need to wear them on my face.

        • maniacal_gaff@lemmy.world
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          They went with a battery pack to keep the headset light, so ergonomically what you’re saying you want.

          • Semi-Hemi-Demigod@kbin.social
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            8 months ago

            And even without the battery pack it weighs almost a pound and a half. That’s like a 20oz bottle of water strapped to my face. No way I can use that for hours.

              • Semi-Hemi-Demigod@kbin.social
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                8 months ago

                It’s a symptom of a larger problem, which is that electronics are no where miniature enough to make VR widespread. It’s like trying to make a desktop computer out of vacuum tubes.

                • Pup Biru@aussie.zone
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                  8 months ago

                  for YOUR use case… which is using it for extended periods as a massive desktop

                  i’d say that’s pretty niche actually… most people aren’t using technology for hours at a time

    • Traister101@lemmy.today
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      8 months ago

      Plus nobody would actually want to live in the metaverse we see in media; Snowcrash, Ready Player One ect. The metaverse that’s being advertised is a dystopia just like the ones we’ve had in media. Not to mention all the practical problems of like needing to virtually walk to the virtual store to buy shit, no way in hell is that catching on.

    • ABCDE@lemmy.world
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      8 months ago

      Eh? The Quest has the battery built-in to the headset and lasts for hours. They could increase the battery side on that because it’s pretty light as it is. Why would a battery explode because of density?

    • AnonTwo@kbin.social
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      8 months ago

      I mean, VR is a thing still. It’s just still niche at the moment. I don’t think it has to be the main way to enjoy entertainment.

      That said, I’m pretty sure the glasses you want are AR, not VR (Augmented reality)

    • MudMan@kbin.social
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      8 months ago

      Honestly, we talk about this thing way too much for how irrelevant it is (or should be, anyway).

      It’s a ridiculously high end HMV that fixes none of the key issues and is absurdly overpriced. I don’t understand why we’re entertaining the issue at all.

      I mean, I understand it, it’s Apple and people somehow suspend reason when it comes to them, but… well, we shouldn’t. And that’s all the time and thought I’m willing to spend on this dumb thing.