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News@lemmy.world · 11 months ago

McDonald's is promising 'attention to affordability' after the price of Big Mac meals hits $18

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McDonald's is promising 'attention to affordability' after the price of Big Mac meals hits $18

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News@lemmy.world · 11 months ago

McDonald’s CEO Chris Kempczinski is promising to bring back “affordability” to the fast-food chain as sales growth slows.

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FireTower@lemmy.world
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11 months ago
I think they are/were trying to rebrand away from being a place to get cheap low quality burgers.
- RBG@discuss.tchncs.de
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  Well that does not work if you only increase the price.
- Ensign_Crab@lemmy.world
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  Now they’re a place to get overpriced low quality burgers.

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