Think before you click. That's the advice from Alexander Stewart, Professor in the School of Mathematics and Statistics at the University of St Andrews, whose research indicates inattentive readers are more likely to click on a false news story, with misinformation content producers exploiting this attention gap.
Did we really need studies using math and statistics to understand that
a) if you flood everything with shit, some gets through
b) it’s not an accident but an applied system to increase engagement (=clicks=money)
c) tired people are less attentive