• MelodiousFunk@slrpnk.net
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        10 months ago

        He’s got to get them from somewhere. They certainly aren’t coming from his little piggy brain.

      • Hubi@lemmy.world
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        10 months ago

        Reddit is past the point of no return. He might as well speed it up a little.

      • paraphrand@lemmy.world
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        10 months ago

        Like a built in brand dashboard where brands can monitor keywords for their brand and their competitors? And then deploy their sanctioned set of accounts to reply and make strategic product recommendations?

        Sounds like something that must already exist. But it would have been killed or hampered by API changes… so now Spez has a chance to bring it in-house.

        They will just call it brand image management. And claim that there are so many negative users online that this is the only way to fight misinformation about their brand.

        Or something. It’s all so tiring.

    • morrowind@lemmy.ml
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      10 months ago

      That would be an unmarked ad. I don’t think that’s legal in many places

      • FinishingDutch@lemmy.world
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        10 months ago

        Probably.

        So, we complain to a regulatory body, they investigate, they tell a company to do better or, waaaay down the road, attempt to levy a fine. Which most companies happily pay, since the profits from he shady business practices tend to far outweigh the fines.

        Legal or illegal really only means something when dealing with an actual person. Can’t put a corporation in jail, sadly.

  • dumples@kbin.social
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    10 months ago

    The only reason reddit was valuable was because it was from real people who weren’t paid off. Well that’s ruined now.

    • eronth@lemmy.world
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      10 months ago

      Yeah, I’ve noticed that a bit lately anyways. Maybe I’m looking up stuff that has less of a community on Reddit, and thus has less discussion, but I have absolutely noticed some comments have a single product name-drop with little clarity for why they liked the product. It starts to feel like they’re just ads (generated or otherwise) meant to trick you into thinking Reddit users are liking the product.

      AI is going to just make it worse, and cause Reddit to not be a good goto for actual reviews and discussion on pros/cons.

      • Jordan117@lemmy.world
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        10 months ago

        There’s an excellent chance that even some of the “authentic” discussions you see are word-for-word reposts of old posts and comments, created by bots to build up karma in order to be sold to spammers and influence peddlers down the line.

      • paraphrand@lemmy.world
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        10 months ago

        The first obvious wave of this stuff, to me, was the video conversion ripoff software and similar. They had people looking around for questions their software was possibly a solution for. Sometimes they would act like users, other times it was more neutral info, but still clear it was self promotion because of what was recommended.

      • dumples@kbin.social
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        10 months ago

        Exactly. Usually there’s a conversation or a quick consensus on one or two things. But I’ve been seeing lots of single answers or just ads

    • glimse@lemmy.world
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      10 months ago

      I wanted to figure out what game hosting sites were good and Google pointed me to reddit…every thread was full of boilerplate ads for different sites. The comments were the most obvious, marketing-approved sentences I’ve ever seen

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        10 months ago

        Everything I can find online seems to be advertisements or paid reviews (Also advertisements) when looking for anything anymore. Businesses are terrified of an open honest conversation about what is good and what is not

        • glimse@lemmy.world
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          10 months ago

          If you’re terrified of honest conversations, your product is probably shit.

          Marques Brownlee had a video recently about the question “do bad reviews kill products?” that highlights the issue well

          • dumples@kbin.social
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            10 months ago

            Exactly. Every company is terrified of honest conversation since it makes putting out shit harder.

        • sudo42@lemmy.world
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          10 months ago

          I so don’t understand how to run a business.

          • Spend $Billions shoving advertising down everyone’s throats? Absolutely!

          • Just make a good product and provide good customer support? It will never work!

          • Nikelui@piefed.social
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            10 months ago

            Option 1 is easy and any idiot can throw money at it to solve the problem. Option 2 requires talented people and real effort.

  • IninewCrow@lemmy.ca
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    10 months ago

    Doesn’t mean that the fediverse is immune.

    News stories and narratives are still fought over by actors on all sides and sometimes by entities that might be bots. And there are a lot of auto-generating content bots that post stuff or repost old content from other sites like Reddit.

    • AggressivelyPassive@feddit.de
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      10 months ago

      Especially since being immune to censorship is kind of the point of the fediverse.

      If you’re even a tiny bit smart about it, you can start hundreds of sock puppet instances and flood other instances with bullshit.

      • IndescribablySad@threads.net@sh.itjust.works
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        I try to avoid talking about how indefensibly terrible Lemmy’s anti-spam and anti-brigading measures are for fear of someone doing something with the information. I imagine the only thing keeping subtle disinfo and spam from completely overtaking Lemmy is how small its reach would be. Doing the same thing to Reddit is a hundred times more effective, and systemically accepted. Reddit’s admins like engagement.

        • IninewCrow@lemmy.ca
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          10 months ago

          It’s an arms race and Lemmy is only a small player right now so no one really pays attention to our little corner. But as soon as we get past a certain threshold, we’ll be dealing with the same problems as well.

        • MysticKetchup@lemmy.world
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          10 months ago

          I feel the same about a lot of Fediverse apps right now. They’re kinda just coasting on the fact that they’re not big enough for most spammers to care about. But they need to put in solid defenses and moderation tools before that happens

            • ✺roguetrick✺@lemmy.world
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              10 months ago

              Meta will likely actually moderate against spambots because they want you to fucking pay them for that service. The problem is, they aren’t too interested in moderating hate speech.

              • nickwitha_k (he/him)@lemmy.sdf.org
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                10 months ago

                So, you’re suggesting that it is better that they are profiting from helping state actors and hate groups?

                Edit: No, they are not suggesting that. I misunderstood their meaning.

                • ✺roguetrick✺@lemmy.world
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                  10 months ago

                  I don’t think I made a value statement whatsoever. I think calling it a problem and hate speech would’ve been enough of a clue as to how I felt about it, however.

                  It’s actually why I support most instances defederating from them

  • kingthrillgore@lemmy.ml
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    10 months ago

    Generative AI has really become a poison. It’ll be worse once the generative AI is trained on its own output.

  • tearsintherain@leminal.space
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    10 months ago

    So the human shills that already destroyed good faith in forums and online communities over time are now being fully outsourced to AI. Amazon itself a prime source of enshittification. From fake reviews to everyone with a webpage having affiliate links trying to sell you some shit or other. Including news outlets. Turned everyone into a salesperson.

  • ColeSloth@discuss.tchncs.de
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    10 months ago

    I called this shit out like a year ago. It’s the end of any viable online searching having much truth to it. All we’ll have left is youtube videos from project farm to trust.

    • Debs@lemmy.zip
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      10 months ago

      It kinda seems like the end of the Google era. What will we search Google for when the results are all crap? This is the death gasps of the internet I/we grew up with.

      • Hugh_Jeggs@lemm.ee
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        10 months ago

        Remember when you could type a vague plot of a film you’d heard about into Google and it’d be the first result?

        Nah doesn’t work anymore

        Saw a trailer for a french film so I searched “french film 2024 boys live in woods seven years”

        Google - 2024 BEST FRENCH FILMS/TOP TEN FRENCH FILMS YOU MUST SEE THIS YEAR/ALL TIME BEST FRENCH MOVIES

        Absolute fucking gash

        I’ve not been too impressed with Kagi search, but at least the top result there was “Frères 2024”

        • EatATaco@lemm.ee
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          Remember when you could type a vague plot of a film you’d heard about into Google and it’d be the first result?

          I honestly don’t remember this at all. I remember priding myself on my “google-fu” and how to search it to get what i, or other people, needed. Which usually required understanding the precise language that you would need to use, not something vague. But over the years it’s gotten harder and harder, and now I get frustrated with how hard it has become to find something useful. I’ve had to go back to finding places I trust for information and looking through them.

          Although, ironically, I can do what you’re talking about with ai now.

      • Wiz@midwest.social
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        10 months ago

        Maybe web rings of the 90s were not such a bad idea! Let’s bring 'em back!

      • rottingleaf@lemmy.zip
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        10 months ago

        I’m feeling myself old and I’m 28.

        Cause in my early childhood in 2003-2007 we would resort to search engines only when we couldn’t find something by better (but more manual and social) means.

        Because - mwahahaha - most of the results were machine-generated crap.

        So I actually feel very uplift due to people promising the Web to get back to norm in this sense.

    • BurningnnTree@lemmy.one
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      10 months ago

      I ran into this issue while researching standing desks recently. There are very few places on the internet where you can find verifiably human-written comparisons between standing desk brands. Comments on Reddit all seem to be written by bots or people affiliated with the brands. Luckily I managed to find a YouTube reviewer who did some real comparisons.

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    10 months ago

    You don’t get to blame AI for this. Reddit was already overrun by corporate and US gov trolls long before AI.

    • TheFriar@lemm.ee
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      10 months ago

      “New poison has been added to arsenic. Should you stop drinking it? Subscribe to find out.”

    • Rinox@feddit.it
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      10 months ago

      The problem is the magnitude, but yeah, even before 2020 Google was becoming shit and being overrun by shitty blogspam trying to sell you stuff with articles clearly written by machines. The only difference is that it was easier to spot and harder to do. But they did it anyway

      • rottingleaf@lemmy.zip
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        10 months ago

        These things became shit around 2009. Or immediately after becoming sufficiently popular to press out LiveJournal and other such (the original Web 2.0, or maybe Web 1.9 one should call them) platforms.

        What does this have to do with search engines - well, when they existed alongside web directories and other alternative, more social and manual ways of finding information, you’d just go to that if search engines would become too direct in promotion and hiding what they don’t want you to see. You’d be able to compare one to another and feel that Google works bad in this case. You wouldn’t be influenced in the end result.

        Now when what Google gives you became the criterion for what you’re supposed to associate with such a request, and same for social media, then it was decided.

    • Aabbcc@lemm.ee
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      10 months ago

      Ai is a tool. It can be used for good and it can be used for poison. Just because you see it being used for poison more often doesn’t mean you should be against ai. Maybe lay the blame on the people using it for poison

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    10 months ago

    I don’t understand how Lemmy/Mastodon will handle similar problems. Spammers crafting fake accounts to give AI generated comments for promotions

    • deweydecibel@lemmy.world
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      10 months ago

      The same way it’s handled on Reddit: moderators.

      Some will get through and sit for a few days but eventually the account will make itself obvious and get removed.

      It’s not exactly difficult to spot these things. If an account is spending the majority of its existence on a social media site talking about products, even if they add some AI generated bullshit here and there to make it seem like it’s a regular person, it’s still pretty obvious.

      If the account seems to show up pretty regularly in threads to suggest the same things, there’s an indicator right there.

      Hell, you can effectively bait them by making a post asking for suggestions on things.

      They also just tend to have pretty predictable styles of speak, and never fail to post the URL with their suggestion.

      • Crikeste@lemm.ee
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        10 months ago

        Lol, you think allowing people and businesses to do whatever the fuck they want is a good thing.

      • UnderpantsWeevil@lemmy.world
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        The regulations we implement are written by the Sam Bankman Frieds and Elon Musks who can capture the regulatory agencies. The moderation is itself increasingly automated, for the purpose of inflating perceived quality and quantity of interactions on the website.

        Get back to a low-population IIRC or Discord server, a small social media channel, or a… idfk… Lemmy instance? Suddenly regulation and moderation by, of, and for the user base starts looking much nicer.

  • PrincessLeiasCat@sh.itjust.works
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    10 months ago

    The creator of the company, Alexander Belogubov, has also posted screenshots of other bot-controlled accounts responding all over Reddit. Begolubov has another startup called “Stealth Marketing” that also seeks to manipulate the platform by promising to “turn Reddit into a steady stream of customers for your startup.” Belogubov did not respond to requests for comment.

    What an absolute piece of shit. Just a general trash person to even think of this concept.

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    10 months ago

    It’s gross, but also inevitable. If there’s an untapped niche to make money from, somebody’s going to try it – plus if they want to waste their money on generating accounts only to have them be banned, then so be it.

    Makes me kinda thankful that this community is smaller and less likely to be targeted by this sort of crap.

    • grrgyle@slrpnk.net
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      10 months ago

      What’s funny is I think it would be profitable for maybe, like, a year, before everyone starts doing it and then even normal people stop trusting reddit comments.

      It’s like pissing in a pool to sell people soap. What’s the plan once people stop using the pool?

      • Croquette@sh.itjust.works
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        10 months ago

        Buy a new pool and piss in again to sell new soaps.

        By the time that the cow is bled dry, someone is stuck holding the bag while some people made out like bandits.

        That is the stock market for you. Create no value, just wealth transfer.

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          10 months ago

          Create no value, just wealth transfer.

          In this case it’s creating a kind of anti-value - harm, I guess.

          Also I bow to your superior and brazen use of mixed metaphors. You got double what I did. “Bleeding” a cow dry? It adds impact over the usual “milking” even!

          • Croquette@sh.itjust.works
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            10 months ago

            Milking assume that you don’t kill the cow, which isn’t the case here.

            Some people are specialized at being hired at startups to prop up the startup to be sold and make a quick buck.

            Then they move on to the next startup, wash rinse and repeat. It tells a lot about the state of innovation.

    • Lucidlethargy@sh.itjust.works
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      10 months ago

      Just wait, in a near future there will be floods of bots quelling and stoking tempers to control opinions online, and in the real world.

      We already get some of this, but the scale is going to become many times worse.

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    10 months ago

    I just consider any comment after Jun 2023 to be compromised. Anyone who stayed after that date either doesn’t have a clue, or is sponsored content.

  • vegaquake@lemmy.world
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    10 months ago

    yeah, the internet is doomed to be unusable if AI just keeps getting more insidious like this

    yet more companies tie themselves to online platforns, websites, and other models of operation depending on being always connected.

    maybe the world needs a reboot, just get rid of it all and start from scratch

    • UnderpantsWeevil@lemmy.world
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      10 months ago

      maybe the world needs a reboot, just get rid of it all and start from scratch

      That would destroy all the old good vintage stuff and leave us with machines that immediately fill the vacant space with pure trash.

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        10 months ago

        rapture but with technology would be pretty funny

        save the good old stuff and burn the rest

    • BarbecueCowboy@kbin.social
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      I do kind of feel like this part of the experiment might just be coming to a close.

      There’s no “if AI just keeps getting more insidious”, the barrier for entry is too small. AI is going to keep doing the things it’s already doing, just more efficiently, and it doesn’t matter that much how we feel about whether those things are good or bad. I feel like the things it is starting to ruin are probably just going to be ruined.

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    10 months ago

    When the internet is eventually oversaturated with smartbots, where will the humans go.