Too much. Reminds me of that time not long ago where every lie was “gaslighting” all of a sudden.

Enshittification has been enshittified.

It’s a word that encapsulates our times very well. But I hear ya.

The word really started to become popular last year, especially regarding Twitter and Reddit.

Yeah. I’m glad that people seem to have more interest in and understanding of rent seeking behaviors, but can we stop pretending this is new?

Should we stop using a word because it describes reality too well? I see it everywhere these days, and it’s an accurate descriptor.

In this specific case, it’s exactly the reason Cory Doctorow invented the word.

Here is how platforms die: first, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die. I call this enshittification, and it is a seemingly inevitable consequence arising from the combination of the ease of changing how a platform allocates value, combined with the nature of a “two sided market”, where a platform sits between buyers and sellers, hold each hostage to the other, raking off an ever-larger share of the value that passes between them.

https://en.wikipedia.org/wiki/Enshittification

I hate it. It’s been used so much that it’s lost all meaning.