Archbishop Fisichella also unveiled the official mascot of the Holy Year 2025: “Luce” (Italian for light), a cartoon pilgrim dressed in a yellow raincoat, mud-stained boots, wearing a missionary cross and holding a pilgrim’s staff. Luce’s glowing eyes feature the shape of scallop shells, a traditional symbol of pilgrimage and hope.
The mascot, he said, was inspired by the church’s desire “to live even within the pop culture so beloved by our youth.”
Source :the dialog
Seems they’re trying evangelize the kids and are going to where they are. Gives me Buddy Christ vibes to be honest.
I haven’t kept up. Are they still 10 years ahead of their competitors? I know they had better yields than, let’s say, Samsung.