At least with ads, 60% goes to the creator and 40% to YouTube. I had a video go viral because it was newsworthy, and a CDN (Storyful) offered to help with licensing and marketing, and their price was 40% of my 60%. I wasn’t really expecting the video to go viral, so decided “why not.”
I only got 36% of the money from the YouTube views, but Storyful delivered and got it on the news and a few documentaries and I ended up making thousands of dollars for a few minutes of video. 10/10 would do again, but then YouTube changed the rules and now you need like 1,000 subscribers for your video to even qualify for monetization :(
I just add 1 to the number at the end of my password every time they force a change.
I’m on 18 right now.