This is especially true with luxury brands like Louis Vuitton, Gucci, and Prada. People are either trying to impress others with fakes, or they’ve actually paid full price to become walking billboards.
Similar thing with iPhone cases that have a cutout for the Apple logo. That’s just hilarious.
My Filipino wife is a big believer in brand names and having them plastered everywhere. Drives me fucking nuts. She equates looks with quality.
She got me hooked on watching videos about the Philippines. All the girls are sporting clothes with giant logos.
There’s a lot of social programming at play and it is particularly difficult for women to push back against the enormous pressure. Men get an easier pass for not looking pristine or in line with expectations.
That being said, my wife has changed her outlook in the past 2 years. She has discovered minimalism and anti-consumerism. I myself am much more of an advocate for function above all else.