Tesla Cybertruck appears to be facing significant sales challenges. After initial hype faded, and over a million reservations turned out to be as real as unicorns, Tesla is now enabling leasing options and free upgrades to move its inventory of the futuristic pickup truck. The company’s recent silence on the Cybertruck, even omitting it from their earnings call, speaks volumes about the situation.
Tesla initially projected sales of 500,000 Cybertrucks annually and established production capacity at the Giga Texas for 250,000 units per year. After working through the initial reservation backlog with fewer than 40,000 deliveries, the automaker is now struggling to sell the remaining vehicles.
“niche market,” is a way of saying they made a bad product few want.
pickup trucks are hardly a niche product especially in the us
I don’t think I’d call that thing a pickup. I’m not gonna run to the farm and pick up a 1000lb bale of hay in that thing. A Baja looks like it has more bed space.
Most pickup truck owners don’t do that either.
Maybe in the US they don’t…
And more ground clearance
To be fair, it’s valid to cater to niche markets.
However, that wasn’t what Tesla was aiming to do.
cybertruck is barely even a truck at all. its a truck shaped car for rich assholes to look rugged.
Which is a very niche market. I’m not part of that market.
Tanks camouflaged as pickup trucks are.
When did they start importing the Hilux?
And the cybertruck is hardly a pickup truck. What were you saying?
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