Another great article from 404 Media highlighting the power that the tech giants have amassed over how how we use the internet.
This brings me, I think, to the elephant in the room, which is the fact that Google has its hands on quite literally every aspect of this entire saga as a vertically integrated adtech giant.
This extreme power over the adtech and online advertising ecosystem is one of the subjects of an FTC antitrust suit against Google.
Ya I’ll never stop using ad blockers, the internet is essentially unusable without them. Mine still work on youtube but if the day comes that they don’t I’ll just stop using it. We need some competition here, things have gotten increasingly anticonsumer and the companies have gotten too comfortable doing and charging whatever they want
Catch me rawdoggin’ the information highway? No thanks
Hahahaha, dammit this should be top comment
The problem with any youtube competitor is that there is no way in hell they can cover the costs of the infrastructure required to host the same amount of videos youtube has and streaming them to the millions of users youtube serves daily.
How about a decentralized, federated service instead of hoping a major corporation tries to “save” us?
I don’t think even a decentralized service could hold a mass equal to youtube. That would require that either the owners of all instances pay from their own pockets with mostly no income to support it, or that every user paid up, which is not going to happen, at least not in a service like youtube.
Some of us are data holders and have Gigabit internet with options to go even higher. Don’t count out the little guys ability to share massive amounts of data… been doing it since zip drives and CDs
Let’s say only 500gb of video are uploaded every hour in this hypothetical federated YouTube (actual volume for the site looks to be ~200tb an hour). Are you honestly going to argue just that is even conceivably maintainable? You have to infinitely add storage space, multiple TBs a day.
Let’s say I run my own hypothetical, federated, userpeer-to-peer and opt-in server CDN function-platform, also known as PeerTube…
I’d only accept those video uploads/uploaders I consider quality content.
I’d love to host many content creator’s videos. From the goodness of my heart, for free, as a gift to you all. But certainly not all videos, and nowhere near 200 TB/h. But I can afford to host many TB’s without it impacting my private economy.
That video of some idiot eating tidepods or whatever the current thing is? They could find somebody else that will host. Or if unable, host their own videos. Now we’re both happy.
Cool, I like that idea unironically. So how are you going to do that? To accept only “quality uploads” you would have to somehow know, ahead of time if the uploaded content is acceptable. Sure maybe you have a white list but have fun maintaining that.
Okay so different idea maybe you let people vote on the video somehow and delete videos that are deemed poor quality. Great! So now you burn through writes instead of storage itself which is probably desirable though it only lessens the need for more drives. There’s a flaw in this system though. How do you prevent a community from removing a video that’s been voted to be poor quality (IE fake “bad” reviews)? Are these videos gonna be manually reviewed? Manually reviewing would have the same immense maintenance problems as a whitelist so again have fun maintaining that.
The mistake was allowing the internet to become “the cloud” in the first place.
People should be able to host their own shit on their own machine at home. This should be simple for people to set up, like a NAS with an App Store. Default to a secure config. Don’t make it too easy; if you try to sugarcoat it all, people won’t realize what they’re getting into (like now with cloud shit)
Otherwise we get what we have now - everything from TVs to social media to fucking door locks and lightbulbs needs a connection back to the manufacturer, and they can drop support at any time. This allows the worst of rent-seeking under the guise of “everyone too dumb to do on their own”, very similar to “we must not allow security because bad guys could hurt KIDS” (while true, it’s just an excuse to read everyone’s mail to protect the ruling class from any negative opinion brewing)
Uploaders would be manually screened at sign-up, I wouldn’t run an open server. Many fediverse servers in general and several PT-instances in particular does it. It works fine for a community based platform. It’s not meant to be one, monolithic server doing it all, open for all.
There are many ways to handle storage requirements, I like datacenters with easily expandable storage.
You bring up “have fun with that” but I’m having great fun already helping out running both a Mastodon and Lemmy instance. I don’t see how a video hosting service would be much different, in regards to moderation. Maybe I’m missing part of your point?
Oh no! Censorship /s
No need to be sarcastic, in my kingdom I’ll be absolute ruler and “censor” and suppress others as I see fit.
And everybody else is free to do the same and tell me to feck off.
Great, so you pretty much only host established creators. Nearly all big channels on Youtube started with what is now considered shitty contend. They trained their editing skills over time, bought proper equipment once they really got into it and probably only found their style halfway through their “career”. If YouTube pre-filtered it’s videos, then the site would be dead by now.
Sure you can shove all responsibility to someone else and say they should self host it, but then you also have to acknowledge that peertube and the like eliminate 98% of all content before its made with its cobsiderably higher entry point, and that includes the good and the bad.
Have you seen the sheer amount of data hosted by YouTube though? There’s no way any amount of hobbyists are going to hold a candle to that.
Except you don’t force licensing so you’ll get shut down immediately by some DMCA bullshit, by some asshole law firm.in another country probably.
It’s still just as expensive, you’re just adding administrative overhead.
You’d also spread the cost to more people, true, but who would operate a server for free (based on donations, but if it’s federated why should I pay for that one server?). Also, do you trust all those people to keep operating the storage for years to come? Or are you done with losing access to videos, because someone lost interest in running their instance?
Storage and bandwidth costs for video on demand are so incredibly high, I don’t think we’ll get a federated alternative to YouTube any time soon.
https://grayjay.app/
Honestly this feels like the only possible way to win against Youtube. Goal could be to just create standardized decentralized platform where number of different companies/organizations can host and serve their own content while still being searchable and accessible from single client application.
Major problem with Mastodon, Lemmy and Peertube is searching and browsing content from multiple instances is still difficult.
peertube started with that idea. Unfortunately is poorly maintained, also because humans are inherently evil, it’s a nightmare to moderate.
One alternative that seems promising is Nebula. It only fills a small part of the role YouTube currently occupies, since it focuses on being a platform for high quality professional content creators to make unfiltered content for their audience, but it’s funding model seems to be much more honest, stable, and so far viable than an ad-supported platform or the other alternatives. I don’t think anything could realistically replace all facets of YouTube (and I think the internet might be healthier if it were a little bit less centrally-located). A self-sustaining, straight-forwardly funded platform like Nebule seems like the best path forward to me.
So the answer is don’t. Let your clients help you. Like peer tube. If a video gets incredibly popular, then it will have lots of watchers at the same time. If it has lots of watchers at the same time, that means anybody who starts to watch it after those watchers have started will be downloading the video from the watchers and not from the server.
The problem with any competitor is providing enough value to content producers to get them to make the move.
Eh, kinda. Tbh youtube didn’t use to be that way, it was just a place to upload your videos and search for other videos. Over time they grew it into a creator focused site much to the detriment of the quality of content imo. Like sure, creators are producing 4k videos with great lighting and yada yada yada, but they have to create so much content constantly that the videos favored by youtube’s algorithm are fairly soulless, low effort mass produced crap that looks shinier. Classic youtube was some dude with a heavy accent recording on a nokia potato a 25 second video that immediately showed you how to do exactly what you entered into the search bar.
It was like that in an age that no longer exists, and can no longer exist. Things were generally decentralised as everyone was doing and hosting their own shit. And people were fine and accustomed to finding weird holes with a collection of strange content. The average user is now focused on convenience rather than exploring, especially as web content has come to supplant other forms of entertainment.
Yeah everyone talking about how many additional TB of data you need to host every hour - if content had to justify it’s existence on it’s own merits a lot less of it would exist and it’s quality would be dramatically superior.
Pretty much all creators on Youtube start with shitty videos you wouldn’t even glance at a second time. If you pre filter all videos then said creators could never get feedback or encouragement and most would’ve stopped long ago.
Why not? Youtube was big before google bought it
Youtube had a space devoid of competition. The next guy doesn’t. If the next guy wants to compete, they have to have all the features of Youtube or people will complain. Many of Youtube’s current features cost money and weren’t present when Youtube started.
The space is also more regulated now that Youtube exists, meaning the new guy has to follow regulations which normally costs money. When Youtube started, those regulations didn’t exist, because Youtube didn’t exist.
Youtube got big by building a city in an open field surrounded by nothing but open fields. The next guy has to build a city directly next to Youtube, follow all the same laws as Youtube, and ask you not to drive into Youtube.
Two reasons:
Now you’d need to distinguish yourself from YouTube in a meaningful way as well as provide a sustainable revenue model, such as advertising, in order to gain access to a similar amount of venture capital.
Did youtube at the time serve millions of users daily and stored a gargantuan amount of petabytes worth of videos?
Even if a competitor rises, they will need money somehow, and in this hell of a capitalist world, only big corporations have it.
They were big through investors throwing money at a money sink for years. Youtube was losing tens to hundreds of millions of dollars a year for a long time, before it finally became profitable.
A new competitor wouldn’t get such favorable support from investors.
I’ve used adblockers for like 15 years and I genuinely get disgusted when watching YouTube without it. There’s no way I’ll go back. I even do sponsorblock to remove in-video ads.
The unfortunate thing is that I’m willing to pay a reasonable price for a lot of content creators, just not via Google/YouTube.
A dollar per channel? I follow 104 content creators om YouTube through RSS. And many more if we count all the other platforms. I can’t afford that.
It’s a difficult situation for viewers, creators and providers. I don’t have an answer, but a stop-gap solution I’d be happy to see is like 480p max for adblockers, pay for HD+. That’s reasonable based on how much ad-dodgers impact YouTube from what I’ve gathered.
I cannot watch a video from start to finish anymore. Thanks youtube. Almost every video is filled with bs fluff to reach the 8 minute mark. It annoys me greatly. Maybe also because I am in the industry and I learned in school to not use meaningless shit in my videos.
I’ve not thought about them time markers in a long time. One that was kinda funny and bearable was Dave509’s twist.
"I need to reach a certain time limit on my videos, so for a few more minutes I’ll just sit here, nod and say “I agree” and “I understand”. Feel free to share whatever with me…
Sits in absolute silence for 30 seconds while staring at the camera
Yes, I agree."
But I have noticed I’ve gravitated to longer form videos, 30m+, for the last few years. I guess it has a lot to do with the fluff.
We shall from now on call such content creators “fluffers”.
i’ve gravitated to long form interviews, 8+ hours has nothing on me. i listen to them when i go to sleep or watch art videos.
The thing that gets me is how little creators actually get per individual ad view. Now, collectively, with tens of thousands and millions of views, they get a good bag. But my watchtimes of that minute worth of ads per video? Literally nothing. A fraction of a cent so small it doesn’t exist. I could watch a creator semi-regularly for like 2 years and my contribution to their income by watching ads would be in the single digits. I give them two bucks over Patreon or something just once and that’s worth as much as me giving up hours upon hours of my life watching ads. Now, I can’t afford to give literally everyone I watch more than once a dollar or two. But I give some money here and there to a couple I watch a lot. To make up for my using an adblocker.
Honestly, I’d probably get YouTube Premium if it wasn’t fucking Google behind it.
i also have always used adblockers, but once i had to put in effort circumventing YT ads earlier this year, i discovered sponsorblock and added it. kind of funny that had it not been for YT being an ass, i would have been fine with other kind of ads.
I guess if you don’t use ad blockers you somehow get used to it. It’s like someone whose job is 100% outdoors vs. someone who works indoors and then has to do a day working outside. The person who is used to cold, wind, rain, scorching sun, etc. stops noticing, even though it takes a toll on them too.
Every once in a while I end up using a browser without ad blockers enabled and it’s incredible to me that some people live like that. It really is almost unusable. Things jump around as ads load in. Ads / videos pop over the content you’re trying to use. The useful part of a page might be 60% ads: ads along the sides and breaking up the text. And then there’s the bottom area of the page which is an endless scroll of “related content” ads.
That’s not a good analogy. It’s more like saying that whenever you go outdoors for a walk on the park or do grocery shopping, you have to give up 15 minutes of your time to “donate” blood to the rich.Edit: I just finished reading your whole comment. Sorry friend. We’re on the same page.
No analogy is perfect. Yours gets at the reason for the ads – they want something from you and you have no chance to bargain or say no. Mine is more about how people can become accustomed to something that’s really unpleasant and after a while not really notice it.
My point is that to me (someone who blocks ads), trying to use the web without an ad blocker is extremely painful, and I find websites almost unusable. But, to someone who has never used an ad blocker, they’re used to the crap, and have developed some ‘immunity’ to the distracting images and work-arounds for the broken thing.
Anyhow, we’re on the same page. I just felt like explaining a bit better what I was getting at.
I was quite content with tolerating banner ads. Then they became animated and it went downhill after that.
I’m fine with a variety of ads, but I really hate distracting animation. The current trend seems to be that every ad is animated, so every ad is blocked.
There never will be a YouTube competitor, it requires continuous investment from a multibillion dollar company.
Nebula isn’t too bad, I like a lot of those informative creators and they collaorated and made a startup video hosting site, its essentially everything i want youtube to be. If more creators decided to do this it’s be great.
For static ads there will eventually be visual adblockers which detect ads not from their source but because they look like ads. (The mandated paid advertisement notice helps).
There is the utility that journalists use to capture YouTube video. A version that captured video content and then filtered ads visually would be unblockable.
AI will be good for that. For once it will benefit the people.
Download newpipe and never use YouTube again.
Can’t be used on desktop
https://freetubeapp.io/
deleted by creator
Age restricted videos are a problem otherwise it’s great. I have it on an android TV box.