EA has tried this before, with predictable results. In 2020, EA Sports UFC 4 included full-screen ads for the Amazon Prime series The Boys that would appear during ‘Replay’ moments. These were absent from the game when it launched, with EA introducing the ads about a month later, thereby preventing them from being highlighted in reviews. It wasn’t long before the backlash led to EA disabling the ads.

  • FiveMacs@lemmy.ca
    link
    fedilink
    English
    arrow-up
    122
    arrow-down
    1
    ·
    4 months ago

    Good, do it.

    Let your player base dwindle some more. I already outright refuse to play EA crap. Fill it with ads, make ads mandatory before and after all loading screen.

    Want to equip new gear? Forced ads Want to save? Forced ads

    Put so many ads that you make bajillions. Do it ea I dare you.

  • fluckx@lemmy.world
    link
    fedilink
    English
    arrow-up
    47
    arrow-down
    1
    ·
    4 months ago

    I hope gamers will unite. Though it seems far more likely that kids will just buy it because “wooooo hype. Who cares about ads, I already watch a bazillion a day when doomscrolling Instagram”.

    • fluckx@lemmy.world
      link
      fedilink
      English
      arrow-up
      16
      ·
      4 months ago

      Get off the gaming market EA.

      I can’t believe I’m actually going to have to become a retro gamer. Sigh.

    • Cosmic Cleric@lemmy.world
      link
      fedilink
      English
      arrow-up
      3
      arrow-down
      8
      ·
      4 months ago

      I hope gamers will unite. Though it seems far more likely that kids will just buy it because “wooooo hype. Who cares about ads, I already watch a bazillion a day when doomscrolling Instagram”.

      Something tells me they will, at least it’s on the latest generation to step up.

      Previous generations of always pushed back against this, and won.

      Anti Commercial-AI license (CC BY-NC-SA 4.0)

      • Duamerthrax@lemmy.world
        link
        fedilink
        English
        arrow-up
        11
        arrow-down
        3
        ·
        4 months ago

        Pretty sure the Hell Divers 2 backlash was the only time I’ve ever seen gamers win over a corporation. Blizzard fans have made me absolutely cynical about gamer boycotts.

        • Zacryon@lemmy.wtf
          link
          fedilink
          English
          arrow-up
          4
          ·
          4 months ago

          Yes, and consider what insane amount of pressure was necessary to achive this. Over 200.000 negative reviews for HD2. That makes it very unlikely to happen again. It shows how little gamers can achieve and how little their concerns are heard if they are not accumulating to a critical mass.

        • Cosmic Cleric@lemmy.world
          link
          fedilink
          English
          arrow-up
          6
          arrow-down
          2
          ·
          edit-2
          4 months ago

          Pretty sure the Hell Divers 2 backlash was the only time I’ve ever seen gamers win over a corporation.

          There’s been others, over the decades. This isn’t the first time they tried putting ads into games. All the other times were pushed back successfully.

          Blizzard fans have made me absolutely cynical about gamer boycotts.

          True-ish, but people really did step up more in more recent days, and voted with their wallets. The pop dropped was bad enough and for long enough that the company got sold off to Microsoft to recover, and Bobby is gone.

          Anti Commercial-AI license (CC BY-NC-SA 4.0)

          • Duamerthrax@lemmy.world
            link
            fedilink
            English
            arrow-up
            1
            arrow-down
            1
            ·
            4 months ago

            All the other times were pushed back successfully.

            Was it or was it just poorly implemented and the metrics were looking good for the companies buying the ads? Not sure Microsoft firing Bobby because he was a bad leader or just cause it’s an easy way to trim fat and make the purchase look better for their investors.

        • Detheroth@lemmynsfw.com
          link
          fedilink
          English
          arrow-up
          3
          arrow-down
          4
          ·
          4 months ago

          Nothing changed with Helldivers. The game is still blocked in over 100 countries and people who rightfully purchased the game still can not play it. Sure we don’t have to create an account, but that was annoying -not an actual issue. The real issue was thousands of people suddenly losing access to their game because Sony wants conversion.

          Sony made a social media post. They didn’t fix shit. But now the backlash is gone and the countries are still blocked, they can silently reinstate the bullshit in 3 months time.

          • Duamerthrax@lemmy.world
            link
            fedilink
            English
            arrow-up
            6
            ·
            4 months ago

            Regardless, I was expecting absolutely no change from Sony and quite frankly, still expect to do to a rug pull once people’s attention are elsewhere. Oh look, Microsoft is doing a thing now.

            • Cosmic Cleric@lemmy.world
              link
              fedilink
              English
              arrow-up
              2
              arrow-down
              5
              ·
              edit-2
              4 months ago

              still expect to do to a rug pull once people’s attention are elsewhere. Oh look, Microsoft is doing a thing now.

              Corporations being corporations and trying to rip off the customer to make the stockholder happy is a constant thing (unfortunately). “Viva Capitalism!”, and all that.

              But ‘We the People Customers’ ultimately have the control, we control the purse strings. They need the money in our wallets, and we can decide to give them that money or not, based on how they treat us, as customers. They will try to psyop convince you otherwise of that fact, but that fact remains, and holds true.

              Its an endless battle/war, but its a good one to fight for. Then they try something the next time, we push back against it. Again.

              Anti Commercial-AI license (CC BY-NC-SA 4.0)

          • Cosmic Cleric@lemmy.world
            link
            fedilink
            English
            arrow-up
            2
            arrow-down
            5
            ·
            4 months ago

            Nothing changed with Helldivers. The game is still blocked in over 100 countries and people who rightfully purchased the game still can not play it. Sure we don’t have to create an account, but that was annoying -not an actual issue. The real issue was thousands of people suddenly losing access to their game because Sony wants conversion.

            Last I heard that problem went away with them backing off of not needing a Playstation account anymore.

            And the fact that they backed off the account requirement is a definate win for us.

            Anti Commercial-AI license (CC BY-NC-SA 4.0)

  • Hildegarde@lemmy.world
    link
    fedilink
    English
    arrow-up
    24
    ·
    4 months ago

    EA already did this. Many games had real ads on billboards in the world. Need for speed underground 2 was sponsored by cingular wireless. Your ingame pager was product placement and the company’s logo was on screen whenever you were doing free roam.

    This is very EA with historical precident.

    • yeehaw@lemmy.ca
      link
      fedilink
      English
      arrow-up
      5
      ·
      4 months ago

      Burnout paradise city. Which also was one of my fav games of all time. No ads would be cool.

    • piccolo@ani.social
      link
      fedilink
      English
      arrow-up
      5
      ·
      4 months ago

      Tbh, having advertisment on billboards in a racing game is the less intrusive and immersive way to do in game advertisement.

      But then again billboards in real life are an eye sore. /shrug

      • Schadrach@lemmy.sdf.org
        link
        fedilink
        English
        arrow-up
        1
        ·
        4 months ago

        City of Heroes tried the same basic thing back in the day. They figured it’s an urban environment that has billboards and posters as part of the general clutter, why not get paid to switch out a fake ad for a real ad?

  • Underwaterbob@lemm.ee
    link
    fedilink
    English
    arrow-up
    25
    arrow-down
    3
    ·
    4 months ago

    If they’d just be smart about it. Make the ads in-game. Like a Nike poster on a wall or a can of Pepsi on a table or something. I wouldn’t have a problem with that. Making them the entire focus - however brief - just makes me hate them immeasurably.

    • kromem@lemmy.world
      link
      fedilink
      English
      arrow-up
      12
      ·
      4 months ago

      Even then they should still be held to a higher standard.

      Especially now in the era of generative AI.

      The poster should have a well known character in the world lore holding the Coke, or a location in the map for the car ad, etc.

      The ads should feel like they are actually a part of the world, and shouldn’t be put in a game unless this can be accomplished.

      In game ads don’t have to suck. But because the power dynamic is such that shit ads can be shoved down players’ throats with the only response being to not buy that publisher’s games, the medium isn’t going to find an acceptable equilibrium.

      In game ads in live service games for in game assets may not suck too much though (an inevitable part of the future).

    • Railcar8095@lemm.ee
      link
      fedilink
      English
      arrow-up
      4
      ·
      4 months ago

      Soon the game world will have speakers with ads, that will not really follow volume settings or distance attenuation.

      The tutorial will have you collect “refreshing Pepsi Colas”.

      Cinematics will always look to the big billboards.

      And the game will have strict anti tampering/mods and will require internet connection to support this adds.

      EA doesn’t get the benefit of the doubt anymore

    • TORFdot0@lemmy.world
      link
      fedilink
      English
      arrow-up
      4
      ·
      4 months ago

      You can’t really sell ads on a per impression basis with just product placement. They want the ad sales to be recurring revenue.

  • NutWrench@lemmy.world
    link
    fedilink
    English
    arrow-up
    19
    ·
    4 months ago

    There are many independent developers who deserve your money more than EA. Vote with your wallet.

  • Cosmic Cleric@lemmy.world
    link
    fedilink
    English
    arrow-up
    21
    arrow-down
    7
    ·
    edit-2
    4 months ago

    Fellow gamers, now is the time to push back on this crap. If you don’t do it now, you’ll live with this forever. They tried doing this in past generations as well, and failed.

    Spread the word, tell others. Be vocal! Advocate for this not happening.

    And if someone tells you that this isn’t preventable, tell them not to be cynical. Remind them of the other positive changes we were able to have happen recently in gaming, and that in the past when they tried this, the pushback was successful in keeping the gaming companies from doing so.

    And remember, some of those you would try to convince are probably astroturfers/bots.

    (https://lemmy.world/comment/9975178) (https://lemmy.world/comment/9977246)

    Anti Commercial-AI license (CC BY-NC-SA 4.0)

      • Cosmic Cleric@lemmy.world
        link
        fedilink
        English
        arrow-up
        3
        arrow-down
        3
        ·
        4 months ago

        EA is on my boycott list since Origin & ME3. ¯_ (ツ)_/¯

        How many of those have in-game ads though?

        There’s a history of pushing back against adding ads into games, that’s different than boycotting the company overall. One can be successful, when another is not.

        And having said that, one could even argue that their desperation to make money by putting ads into games (again) is not just about keeping the shareholders happy, but also because of people having boycotted them over the years, depriving them of additional income. You may be making more of a stand than you realize.

        Anti Commercial-AI license (CC BY-NC-SA 4.0)

        • DarkThoughts@fedia.io
          link
          fedilink
          arrow-up
          4
          ·
          4 months ago

          I’m saying there’s not really anything more I can do when it comes to EA. The company is already completely down the shitter for me and they’re the ones who would have to gain my trust back. That’s the only possible development. The problem is that many people don’t have a similar spine for actual principles like this, and the majority of people simply don’t even care. That’s why this rotten company is not just still a thing, but continues to do what they’ve done for the last couple decades.

          • Cosmic Cleric@lemmy.world
            link
            fedilink
            English
            arrow-up
            2
            arrow-down
            4
            ·
            edit-2
            4 months ago

            I’m saying there’s not really anything more I can do when it comes to EA.

            You are already doing your part. Thank you, citizen.

            But, you can also vocalize to others, especially the younger generation, that things like ads in games can be pushed back against successfully, as it has in the past. That they don’t have to put up with crap, or think they can’t push back against the monolithic corporation, because its been done before, successfully.

            Hell, EA was one of those companies that tried ads in games before, and had to retreat from the pushback from customers.

            The problem is that many people don’t have a similar spine for actual principles like this, and the majority of people simply don’t even care.

            I always thought that they cared, especially if they are being taken advantaged of, but that it doesn’t rise to a high enough threshold to actually do something about it (they triage it lower on their problem list), and that they feel that they are alone in doing it, so why bother.

            What past events have shown though is that if we all do it together, even in a non-coordinated sort of way (organically), then the burden is not that hard individually, and the effort/pushback works well/enough.

            Anti Commercial-AI license (CC BY-NC-SA 4.0)

    • STOMPYI@lemmy.world
      link
      fedilink
      English
      arrow-up
      7
      ·
      4 months ago

      Remeber if they call you naive or quixotic or an idealist that means they can’t win the argument with normal means and rely on name calling. Act with integrity, it’s worth it!

    • SharkAttak@kbin.social
      link
      fedilink
      arrow-up
      5
      ·
      4 months ago

      The ones pushing back are either trolls or bootylickers; the recent Helldivers2 shitstorm proved that things can change.

  • 3volver@lemmy.world
    link
    fedilink
    English
    arrow-up
    14
    ·
    4 months ago

    Dead Space from 2008 is such a good game. EA has fallen so far. I don’t see myself ever buying another EA game at this point.

  • NutWrench@lemmy.world
    link
    fedilink
    English
    arrow-up
    13
    ·
    4 months ago

    Once these companies have your money, they don’t care what you want. Don’t give your money to companies that abuse you like this.

  • flop_leash_973@lemmy.world
    link
    fedilink
    English
    arrow-up
    11
    ·
    4 months ago

    Good thing seeing that a game is published or developed by EA, or one of its subsidiaries, is 9 times out of 10 enough for me to not bother with the game to begin with. They don’t make a thing that is worth dealing with them to get to play.

    That company burned all of its good will and trust with me years ago. So sure go ahead and put as many ads as you want EA. I know for sure I won’t be seeing them.