Stick a fork in it, it’s done.

  • radix@lemmy.world
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    6 months ago

    When you’ve already pissed on your customers, burned the house down, and shot the dog, the only people left using your software are clearly the die-hard masochists. Nothing left to lose.

    • Stovetop@lemmy.world
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      6 months ago

      Genshin Impact still runs on Unity, and MiHoYo is honestly big enough at this point that they could just buy out Unity altogether if the company hurts their bottom line.

  • halcyoncmdr@lemmy.world
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    6 months ago

    You know, if you’d asked me 6 months ago what Unity could do to lose even more goodwill with gamers, I would have said there was nothing, they were at the bottom. The fact that they were able to not only find but also pick literally the worst option on the planet is quite the achievement.

    A former EA and Zynga executive? One that specialized in mobile? Jesus Christ.

    • Ruxias@lemmy.world
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      6 months ago

      I imagine the discussions in the board room went something along the lines of “holy shit we’re screwed… Who can we call to cash out something while we still can?”

      • SquigglyEmpire@lemmy.world
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        6 months ago

        Considering Unity’s path to profitability basically seems to be “layoffs and prayers” I suspect you’re not far off :/

  • Modva@lemmy.world
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    6 months ago

    "… accelerate the Company’s revenue growth and profitability.”

    Yeah, that’s the problem.

  • einlander@lemmy.world
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    6 months ago

    So they their last CEO is gon, who was an ex EA CEO, and now they are hiring another Ex EA executive…

    • Modva@lemmy.world
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      6 months ago

      Riccitiello is actually not gone it seems, he’s the chair of the board.

      So that influence is still there, not that it matters, we’ve moved on to other platforms where there’s still some trust (for now).

      Edit: I misread the sentence in the article, it seems the chair went to someone else

      • halcyoncmdr@lemmy.world
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        6 months ago

        So they have a new CEO, but his boss is still the same guy that got them in this situation in the first place. Gotta love it.

  • Herr Woland@lemmy.world
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    6 months ago

    Yet another brilliant move to support the Godot engine! Gotta thank unity for all the support

  • Altima NEO@lemmy.zip
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    6 months ago

    So after hiring the old EA CEO as their CEO and firing him, they hire another EA exec.

    Sounds like a good move…

  • cygon@lemmy.world
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    6 months ago

    As an indie developer, I began divesting from Unity when Riccitiello pushed Helgason out and took over.

    Back then, the predictable changes quickly rolled in: all the features were suddenly free (once, Unity’s business model was to sell their Pro version with additional features), developers were forced into subscription licenses, Unity began gathering investor money, then acquired a micro transaction business, then a telemetry business, then a video ad business…

    I assume Bromberg will merely be its second “new economy” CEO and continue to run Unity like Uber, with a hazy revenue model that probably circles around putting Unity into as many mobile shovelware games as possible to siphon money off the ads served via Unity’s ad network and micro transactions flowing through Unity’s micro payments business.

  • Tempo@lemmy.ml
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    6 months ago

    For a second there I thought they were bringing in Don Mattrick. That would have really killed off Unity.

    Seriously, how many higher ups at EA go on to Zynga?