I’m genuinely curious. Years ago, I was a chubby young pothead who lived on fast food. Taco Bell, McDonald’s, KFC, you name it—I ate it. Back in college, fast food probably made up at least 50% of my diet. And it wasn’t just because it was quick and cheap—I actually enjoyed it.
But these days, I find myself craving it less and less. Besides being more health-conscious, it just doesn’t hit the spot like it used to. It’s more expensive than ever, mostly bland, and I feel terrible after I eat it. So what’s changed? Is it just part of the enshitification of everything? Have I just gotten old, or has fast food really gone downhill?
Both?
Yes it has gotten worse and time is a relentless asshole.
Brand names have gotten worse, that’s not you. Cost saving measures upon making sizes smaller while still raising prices. I swear, KFC mid-2000’s was amazing compared to the bland oily ones of today. That said, you probably have gotten desensitized to them in general as you grew older too.
Local fast food is still really good for me, but I’d just avoid major brands like Mcdonalds. They’ve become synonymous with trash food.
Cost cutting has made fast food restaurants worse in ways that aren’t essentially shrinkflation. Restaurants like Taco Bell cutting their beef with cheaper ingredients (though apparently it’s only 12% fillers). Chipotle giving you more of the cheap ingredients like rice, and less of the good stuff like guac. Even slower service and longer lines because they don’t want to pay as much staff during peak hours.
Smaller (especially privately-held) chains have been able to buck the trend, but cutting quality has been a popular option as of late.
only 12%
hurk…
I’m in the UK and KFC has gone downhill here too - something I’m very grateful for! A few years ago I got a real craving for a crispy, juicy piece of chicken with the colonel’s secret spices. I ended up with a grim, wizened leg that tasted of stale oil and despair. Never again. My own cooking is sooo much better, and cheaper too. Win win!
The feeling bad part is aging.
Quality has absolutely gone down, though, while cost has gone way up.
I’m feeling nitpicky in general so I apologize in advance.
Prices have gone up, not costs. The increase in overhead for these places hasn’t gone towards maintaining the same product quality, much less improving it, nor has it gone towards the pay of workers, and its not really even the real estate.
The bigger price listed is almost entirely because shareholders want more before they keel over finally fucking die
That’s fair. I meant cost as in cost to me, the consumer, which is the price, but I think what you’ve said here is a valuable thing to consider when wondering why it’s so expensive and yet shit now.
Thanks, I’m too scatterbrained to have put it in those words, but yeah, thats totally what I was getting at. Thanks
No worries, we’re all trying to make it through the best we can and I didn’t feel anything adversarial in your critique, just a desire for you and your fellow worker to be treated with dignity in their labor
Eating garbage food will also make you feel bad, no matter your age.
I used to eat junk food a lot in undergrad, and since I developed a tolerance/got used to feeling shitty I didn’t realize how much it impacted me day-to-day. Once I started grad school I shifted to healthier eating (real, unprocessed food), and quickly noticed how much better I felt, how much more energy I had. Now if I eat fast food (rarely) I always feel like crap right after the meal.
The answer is probably “yes”
- Food is probably worse.
- Your taste buds might have changed.
- Your gut bacteria might be different.
I have a couple reasons for believing each.
- Nutrient concentration in food has decreased over time (Veritasium talked about a fascinating explanation for this) and the desire to find low cost alternatives like HFCS over cane sugar changes the taste of food.
- “Children prefer higher levels of sweet and are more sensitive to bitter tastes until adolescence.”
- Your gut microbiome literally changes over time.
The other day I ordered a burger and they put tomatoes on it even though I asked them not to. I was about to complain, but decided to take a bite anyway and…huh. The tomato had no flavour whatsoever. I used to not like the taste of tomatoes but how could I object to this?
So what does this mean? Are my taste buds not functioning like they used to? But I spent lunch looking it up and apparently, there is a fair consensus that tomatoes, along with a host of other fruits and vegetables, really are blander today than when I was a kid. For something I never liked, this kind of works out but…
My wife, a keen gardener of heirloom tomatoes, says it’s because the varieties that sell commercially are bred for long shelf-life and nothing else.
My grandmother died last year at the age of 103. I’m 41. I can remember being a kid, before she became too old to maintain the house she raised 4 kids in. It was a BIG house. It had a HUGE backyard, that as a kid I didn’t have any appriciation for how massive that place was. Now, today, I remember the 80s, and think “wait…was my grandpa rich before he died?” I was 5 when he died, but he picked out the house in the 1960s, that she then lived alone in after he died. All her children were adults with their own children by then.
The end result is, she said to my grandpa “I don’t care what you do inside the house. I don’t care how you decorate. I don’t care what furniture you buy. I just want a comfortable bed, and that backyard is MINE.” My grandpa, who HATED maintaining the outdoors, readily agreed to this. It meant she would do the yardwork that men of the time were mostly expected to do. While he got the house to himself (mostly). She used the backyard to grow a garden. A big garden. Lived in the city, but you’d swear this was a farmland with no animals.
Everytime I’d go over to her house as a kid, I’d run to the garden and pick off beans. These long pod style green beans. And these other green beans which were more narrow.
I’d eat them right where they were growing. And every time my dad would be like “HEY!!! THAT’S NOT YOUR GARDEN!!! YOU CAN’T JUST EAT THINGS FROM THE GARDEN!!! I’M YOUR DAD!!! YOU HAVE TO LISTEN TO ME!!!”
And every time, my Grandma, who was not a yeller, and not an angry person would yell back at my dad “HEY! THAT IS MY GARDEN!!! AND I SAY HE CAN EAT AS MUCH HEALTHY FRUITS AND VEGITABLES AS HE WANTS!!! I’M YOUR MOM!!! YOU HAVE TO LISTEN TO ME!!!”
It was more in a mocking him sense, for being so angry over something so stupid. Oh no, a growing boy wants to eat healthy vegitables! What a tragedy! His logic being that I have to ask permission before eating other peoples food. Which in most contexts makes sense.
Until you realize, my grandma was like 120lbs, and she was growing like 60lbs of food in her garden. She wasn’t shy of saying that every neighborhood kid (which was a lot of kids) and all her grandkids, and her own adult kids were free to eat as much as they wanted, take as much as they wanted home. She enjoyed growing the food, but harvesting it was a chore. Plus, it was meant for all of us anyways, so if we grabed it straight from the vine, that was just free harvesting labor that she didn’t have to do, with the food going to the same place anyways.
When you ate food off her vine, you knew you were at grams house. Most people miss their childhood because they miss a tv show, or a friend group they had, or the freedom of not having bills and responsibility. I miss that garden, and helping my grandma harvest. I was 5 years old, running around, picking beans, and listening to grandma tell her stories of how she met my grandpa, and what life in the 60s was like. Which for the time would be like me today explaining what 2004 was like. The 60s seems like such a culturally distant time ago, but at the time she was talking about this, it was just 20 years prior. I’m getting nostolgic for the 80s, and the 60s, a decade I wasn’t even alive for, because I can vividly remember her telling me what life was like during the civil rights movements of the late 60s. She talked about what my dad was like when he was a kid. She wasn’t afraid to take the piss out of my dad by embarassing him to his son. All while we picked beans, and strawberries, and berries, and her favorite tomatoes.
She LOVED tomatoes. Loved loved loved them. She used to say “I know everyones welcome to my garden, but I might have to start growing more tomatoes, or placing restrictions on them. I don’t know WHAT I’d do if everybody wanted my tomatoes! I can’t get enough of them!”
Which was her polite way of basically doing the whole garden of eden thing, except instead of an apple, she was saying “don’t fucking touch my tomatoes!!!” Which nobody did. Also, nobody was naked.
Then in the mid 90s, she eventually had to admit she could no longer upkeep a 6 bedroom house, and a yard that was meant for kids to play in, when she had no kids. By then I was a teenager, and while I could have played in the sense of sports, my days of egg hunting on easter, and running around in capes, and jumping on trees was behind me. My aunt always said "You know, she held off on selling that house, so you could grow up first. It wouldn’t be fair that all her grandkids EXCEPT you got to enjoy the garden, and that yard (I’m the youngest). Then as time went on, eventually she began complaining about tomatoes around the year 2010. She’d say “Is it too late to go get my garden back? These things are tasteless, and not at all juicy. What am I supposed to do with a dry flavorless red bulb? Can it even be called a tomato??? I’m just going to call it worthless.”
I guess I took a while to get to the point of the point of the tomato in this story, but I’m never going to appologize for rambling on and on about my hero in life. I’ll ramble on and on about her to people who never met her, when I’M 90 years old. I’ll seem crazy, and it’ll just seem like old man rambling crazy talk about tomatoes, and pickling jars, and tree forts, and easter egg hunts with 1000 easter eggs for a group of 20 kids.
I’ll seem crazy, but oh well. That’s fine. I miss her, and I miss that time. That’s the biggest part I miss about my childhood. Seeing her happy with a tomato in her hand, and a big straw hat on sunny days, yelling at my dad to calm the fuck down. Nicest woman in the world. Loved you with all her heart. She’d help you with her last dollar if you were in need. But she wouldn’t take shit. When my dad tried to bully control of the conversation, she took him down a peg everytime. And because everyone, him included, respected her, she could do it at any time. The strongest person in the room doesn’t need to yell. They can control an entire room with a whisper. Make you shut up, just so you can hear them by quieting the room, and making you follow their lead. Yelling just proves you have no control of any situation. Gram taught me that everytime my dad would yell, and she would calm him down to a whisper without so much as raising her tone. THAT’S what being a strong person is. Being kind by nature, but tough by force.
I for one loved reading your rambling, 10/10 would do again even without the tangential relation to the topic
What a fantastic story! I could feel the warm sun, and taste the fresh vegetables. It really brought a smile to my face. I remember growing up in the late 80’s and my parents had an old man neighbor with a garden. He used to give tomatoes to me and my siblings and we would sit on the back steps with a salt shaker and just shake some salt on them and eat them like they were apples. They were delicious! For years I have wondered if my memory was serving me wrong, or if tomatoes have just gotten flavorless over the years. I’m happy to hear it’s not just me.
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My great grandmother recently passed at the age of 100. Summers in her garden were something truly special. They had a small backyard, but the victory garden covered most of it. If I ever reach grandma status, I hope I will have an impeccable garden and carry on the tradition. Thanks for the story, it brought back so many memories. I would kill for a fresh tomato sandwich now.
That’s a beautiful story. Thanks for sharing. My mom was an avid gardener also. I miss her so much!
Thanks for the story. That was a fun read.
Long shelf life and/or physical durability. Alton Brown made this point in an episode of Good Eats by clamping a supermarket tomato in a bench vise.
Also look. If many Americans saw a tomato slice on their burger that was not perfectly round but instead very irregular with lots of divots and varying shades of red, orange, and yellow, they’d bring it to the counter and say they got a rotten tomato.
A local supermarket some years ago put heirloom tomatoes right next to regular tomatoes for basically the same price one summer. They stopped selling heirloom tomatoes after that year because hardly anyone bought them. I did. They were incredible.
True story, you’d have to sell those at the vegan commune or something.
But you can get decent flavor out of a round red tomato. I know, I do it every year.
Ah that would certainly explain it.
My working theory had been that maybe they were being selected for size à la strawberries, which have grown almost comically huge in recent years. But it’s as though nature can only provide a set amount of flavour per fruit, and by growing it larger, it only gets diluted over a greater volume? But I haven’t been able to determine whether fast food tomatoes are behemoths since they are already cut up.
Hydroponic tomatos are cheap, big, and never have any flavor. Those are what most fastfood uses.
Denying the plant to have genetic variance causes issues you say!?!?
😆
Look into bananas if you wanna know why banana flavoring doesn’t taste like our current bananas
The fact that you don’t like tomatoes in of itself is proof that the problem is with your taste buds. Tomatoes are high glutamic acid (umami), and I’ve never heard of a person who didn’t like savory foods.
There’s a reason why MSG is making a comeback: because it tastes good (and because people are finally starting to figure out that its stigma is deeply-rooted in racism. It’s better for you than salt).
Just because people don’t like a certain food doesnt mean their taste buds have a problem. Liking food is all subjective, that’s what it means to be human
I’m only partially serious. Sorry, I have a weird sense of humor that doesn’t really work well in text. Just pretend that I’m smiling and playfully punching your upper arm when you read half my comments.
That said, Umami isn’t subjective, though. It’s one of the five basic tastes. So you have to admit that not liking a food that’s loaded in it is a bit odd.
Vomited tomatoes are also rich in MSG, how can you not like them?
There’s a lot more to flavor than taste, and people are free to not like the flavor of anything regardless of the amount of MSG, salt, sugar or vinager.
Raw tomatoes typically make me gag. I recently found my uncle and cousins do it too. There is something specific that is unappealing to the point our bodies don’t think it is safe to eat.
Oh man, you sound like my mother! She was actually Japanese and grew her own tomatoes. She was always forcing them on me, saying Ne, umai-deshou! (See? They’re full of umami!)
I actually like cooked tomatoes in all forms, but there is something in the flavour profile of a raw tomato that turns me off.
I stopped eating fast food during covid and never got back into it.
The one time, post covid, I was out and stopped to eat, it was gross. But it’d been so long, I genuinely don’t know if it had always been gross and I lost my acclimation to it, or if it was actually more gross than it used to be.
Anecdotally, I’ve heard complaints online that the quality has gone down while the prices went up, so it probably has gotten worse.
As far as I can tell, Wendy’s took a dive after the founder passed away, and Pizza Hut took a dive at least 20 years ago.
The rest it seems dependent on location. I often wonder how much of the variable issues of quality I see are result of continued pressure on the workers as capitalism continues to grind them down.
It doesn’t pay a living wage so the people working there don’t give a shit about anything
I work at McDonald’s, it is not good and is best avoided.
I’m 60 now and am literally a Boomer; fast food has definitely gotten worse. Especially in the last 10 years or so. The foods and processes have been tweaked and tuned to the point that the value of the food hovers just barely above the price and not a tick more.
Health concerns also play a role. McDonald’s fries are a good example. When I was young they were cooked in beef tallow and they were so good they would roll your eyes back in your head in in ecstacy (not kidding). They switched to vegetable oil due to health concerns over saturated fats and they’ve just never been the same.
They switched to vegetable oil due to health concerns over saturated fats
I thought they wanted to make it “vegan” or whatever.
Either way, they took a good fat like tallow and replaced with utter shite.
To be clear, not all vegetable oil is trash but boy macshit will surely use the lowest quality most chemically processed shite out there because they don’t respect the customer or their own product.
You can also trust a corpo to do that.
It’s gotten worse. I don’t bother eating any of it because I make better food at home.
We sense less and less as we get older. I’ve learned this from observing my kids and seeing them react to things like needles and spicy food with such greater sensitivity than me. I can remember being like them, too. But I just plow through experiences now with less sensation of them. Part of it is that my senses are physically more dull, but also important: my cognitive filters are much more established and sensations that are outside of them get little notice. Meanwhile my kids are like raw nerves at the mercy of every experience that comes their way. Bubble gum probably doesn’t blow your hair back anymore either but I bet it was awesome when you were a kid.
We do enjoy stronger tastes as we get older.
Some people use Sriracha instead of ketchup
It’s not just cognitive. We lose taste buds with age, and the ones that remain shrink and lose sensitivity.
It makes sense if you think about it. Bitterness is associated with a lot of poisons. Sourness is associated with spoiled foods. Having a strong aversion to these tastes during childhood compelled our ancestors to avoid dangerous foods during their most fragile stages of life.
Then of course, sugar is a quick source of energy. It should be a given why a quick source of energy benefitted our ancient ancestors (for whom food was much more scarce.)
In short, that increased childhood sensitivity allowed our ancestors to survive until adulthood.
So parents - next time a kid complains about their dinner being too bitter, take comfort in knowing that if they were ever exposed to actual poison, they’d avoid it with the same urgency.
I worked in a “European” US bakery for a hot minute around 2012, and one of the things I remember most was them trying to find new providers with cheaper products. This lead to a difference in taste because obviously in this case the cheaper products are actually a sub-par product.
A big part of it has been the consolidation of the businesses who sell food to restaurants. They all pull from the same places, and so the variety has gone down and the filler gone up.
It’s not just fast food, it’s all restaurants that are suffering this plague.
I never did anything better than learning to cook at home. My home-made pizza tops any delivery, and I always get to eat it hot out of the oven.
My home-made pizza tops any delivery, and I always get to eat it hot out of the oven.
What state/country do you live in?
Not just fast food, chains and franchises in general. Local only may be more of a quality gamble when trying things out but when you find that unassuming diner or small restaurant that takes pride in their daily soups, and doesn’t do delivery or apps, and closes at reasonable times for their workers, and is usually packed on weekends, you’ve found something special.
Yes, and you can thank private equity for it.
